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Google, Google Ads, Google Adwords, Home Page

The COVID 19 pandemic has disrupted business in the UK as we used to know it. Consumers have gone online to search for things they would get in the real world, such as being part of a community and connecting with nature. Since consumer behavior has changed profoundly, there is a need to reevaluate marketing strategies to reflect these changes.Localized searchesResearch indicates that most UK residents increasingly search for when amenities such as schools, transport networks...

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Business, Ecommerce, Google, Home Page

Reading some stories produced by mainstream UK media outlets this morning throws up some interesting insights into the world of digital marketing. A story in The Guardian caught our eye, with the news that internet ad spending in the UK topped £10 billion in 2016. The figures, which have been extracted from a report by the Internet Advertising Bureau UK, suggest that there has been a 17% increase in a 12 month period. The Guardian also reports...

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Ecommerce, Google, Google Adwords, Home Page, PPC

Have you ever noticed, when searching on Google, that some retailers have ratings next to their ads? When viewing an ad, it may be indicated that you are looking at a 4-star or 5-star retailer. So, how do these ratings come about? Google's Trusted Store program has been running for some years. The basic idea behind the scheme was fairly simple: any retailer could apply for certification via the scheme, as long as they met certain criteria....

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Google, Reputation Management

2017 appears to be the year of fake news, with the phenomenon capturing numerous news headlines during the first few months of the new year. Google, the search engine giant, have found themselves caught up in the midst of this particular story. With some larger brands pulling advertising and policy-makers taking aim at those publishing content that is seen to be false, or particularly unpleasant, many of the world’s leading search engines, social media companies and publishers...

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Content, SEO

What's been happening recently in the world of SEO? Our round-up of recent news is intended to provide you with a great shortcut to all of the best information relating to search engine optimisation and internet marketing. We've put in the leg-work to find the very best info, so that you can sit back and relax. What we're presenting below is your essential reading list: Why old sites might lose positioning We start with the latest video presented by...

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Google, Google Penalties, Link Building, SEO

The Google Penguin algorithm updates have transformed the way in which many SEO providers think about the approach that they take to link building. It's also clear, having read a number of leading forums on the subject, that there's an enormous amount of confusion around. These levels of confusion aren't just associated with small business owners. It's fair to say that many SEO analysts and consultants are struggling to come to terms with Google's changing emphasis. What...

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Google, Internet Marketing, SEO

Before launching into this article, it might make more sense to begin by asking: do you know who Matt Cutts is? He's the head of Google's webspam team and is increasingly seen as the public face of Google, when it comes to providing information about SEO. His blog contains notes on what you should be doing, as well as techniques that should be avoided. As a result, he regularly issues guidance on a broad range of issues. There's...

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Even those who don't have a specific budget for SEO are able to carry out some simple tasks to produce results. At the most basic level, it's clear that there are a number of tools that will enable you to monitor performance levels. Uptime Monitoring When customers arrive at your site, what are they presented with? The importance of selecting a reputable hosting company is easily overlooked and you may be relying on stats that suggest that your...

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Google, SEO, Small Business SEO

The start of a new year clearly brings numerous opportunities, particularly in the world of business. For those operating online, this may be a time to look again at the time, effort and money that is being associated with the SEO process. The role of Google Google's dominance of the UK search engine scene continues and shows few signs of diminishing. Although Microsoft have invested heavily in producing a higher profile for their Bing search engine, the reality...

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Link Building, SEO, Small Business SEO

Part of our role here at Search South involves staying up to date with the latest SEO news and trends. You may not have spotted some of the biggest headlines of recent days, so here's our guide to what's big in SEO right now. Google Shopping changes If you've missed the big news in this area, then you may not be aware that Google Shopping is about to change significantly. Many online retailers have been used to the...

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