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Google Ads

So, you're looking to get your head around this whole Google Ads thing, right? Well, there's this super important concept you've gotta know - Keyword Match Types. They're like the secret sauce that can make or break your ad campaigns. In this article, we're going to chat about the different types of keyword matches that Google Ads offers and when it's a good idea to use them. So, get comfortable, grab a cup of coffee, and...

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Google, Google Ads, PPC

We've been managing Google Ads (once called Google Adwords) accounts for more than 15 years. Over that time period, there have been huge changes to the way in which Google's advertising platform works. Don't worry - I'm not about to launch into a long list of all the changes that we've seen over the years!But I do want to focus on one area: negative keywords. This is part of a Google Ads account that can be...

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Google Ads

Google Ads is one of the most popular advertising platforms available today, allowing businesses to reach their target audience through targeted ads. One of the key elements that make Google Ads effective is the use of keyword match types, which determine how broadly or narrowly ads will be matched to user search queries. In Google Ads, keyword match types refer to the different options that advertisers can choose from when selecting the keywords they want to target....

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