by Peter Johnson | May 10, 2023 | Google Ads
So, you’re looking to get your head around this whole Google Ads thing, right? Well, there’s this super important concept you’ve gotta know – Keyword Match Types. They’re like the secret sauce that can make or break your ad campaigns. In...
by Keith Barrett | Apr 20, 2023 | Google, Google Ads, PPC
We’ve been managing Google Ads (once called Google Adwords) accounts for more than 15 years. Over that time period, there have been huge changes to the way in which Google’s advertising platform works. Don’t worry – I’m not about to...
by Peter Johnson | Feb 28, 2023 | Google Ads
Google Ads is one of the most popular advertising platforms available today, allowing businesses to reach their target audience through targeted ads. One of the key elements that make Google Ads effective is the use of keyword match types, which determine how broadly...
