Pay Per Click Tracking: Getting It Right
Most marketers or at least a good number are familiar with PPC advertising. Pay per click tracking involves evaluating the performance of your marketing campaigns. You can only be sure that your ad spend is making a difference to your bottom-line by tracking results. It means paying extra attention to key metrics including click-through rates, cost per conversion, cost per click, the quality score, and the total cost. Understanding where you stand compared to other benchmarks gives...