by Peter Johnson | May 10, 2023 | Google Ads
So, you’re looking to get your head around this whole Google Ads thing, right? Well, there’s this super important concept you’ve gotta know – Keyword Match Types. They’re like the secret sauce that can make or break your ad campaigns. In...
by Keith Barrett | Apr 20, 2023 | Google, Google Ads, PPC
We’ve been managing Google Ads (once called Google Adwords) accounts for more than 15 years. Over that time period, there have been huge changes to the way in which Google’s advertising platform works. Don’t worry – I’m not about to...
by Keith Barrett | Apr 19, 2023 | Ecommerce, Google Ads
Google recently announced that some of their attribution models are “going away”. This is news that many advertisers may have missed. Those who did see the announcement may well have found themselves thinking: “So what?” Attribution is a core...
by Peter Johnson | Mar 1, 2023 | Google Ads, PPC
As an ecommerce store owner, leveraging Google Ads can be a powerful tool for driving traffic, increasing sales, and growing your business. One recent development in Google Ads is Performance Max, a campaign type designed to help businesses achieve better results...
by Peter Johnson | Feb 28, 2023 | Google Ads
Google Ads is one of the most popular advertising platforms available today, allowing businesses to reach their target audience through targeted ads. One of the key elements that make Google Ads effective is the use of keyword match types, which determine how broadly...