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01962 736372

contact@search-south.com

Alresford, Hampshire

01962 736372 or 0207 9932096

London & Hampshire

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Google Analytics has long been a powerful tool in the workbox of website owners and marketers. The platform gives a detailed insight into who is visiting your site, how they are navigating it and which pieces of content they are interacting with the most. This information has allowed marketers to change and tailor their customer experience like never before. These insights have ultimately led to increased sales and other important conversions for business with a strong online presence. However,...

For your Google Adwords campaigns to be optimised to their full potential, it is critical that they are integrated with Google Analytics.  Once this happens true business intelligence can be realised leading to better, more profitable decision making. Once you have integrated your Google Adwords account into your Google Analytics account you will have greater visibility of relevant data.  Analytics segments this data to make it easier for you to find the information you need to make...

Even those who don't have a specific budget for SEO are able to carry out some simple tasks to produce results. At the most basic level, it's clear that there are a number of tools that will enable you to monitor performance levels. Uptime Monitoring When customers arrive at your site, what are they presented with? The importance of selecting a reputable hosting company is easily overlooked and you may be relying on stats that suggest that your...

Are you using an Analytics package right now? If not, you really should be! These handy applications are all about allowing you to see how visitors find your site, what they do once they reach it and why they decide to leave. By understanding visitor behaviour, you can make improvements that have significant benefits. Some good examples might be: A website where many visitors leave immediately. This clearly suggests that they're not finding what they want. You might be...