In most SEO campaigns, it's likely that you'll have some sort of mixture of objectives. You may have identified some "quick wins" - keywords where you think that progress can be made quickly. These probably (although not always) will be terms that don't generate huge amounts of traffic. You may feel that there is a lack of competition, however, which should ensure that you can gain positioning pretty quickly. It's then likely that you'll have a set of...
When we're tackling small business Internet marketing, how do things differ when compared to the campaigns that we run for larger businesses? There are actually more similarities than differences. We apply the same processes and approaches, but we're clearly very aware of the budget that's available. It means that we're always looking to provide value for money. In order to get the best returns for the client, it's critical that we're able to identify a suitable range of...
The world of search engine optimisation (SEO) rarely stands still, as has been particularly evident in recent months. The UK scene is dominated by Google, with figures suggesting that the Internet giant has more than 85% of the UK search market. What this means for business owners is that changes within Google can have a wide effect. This is why many search engine marketing consultants have been paying close attention to the series of Google algorithm changes,...
Some market sectors are clearly more competitive during the summer months. In fact, it's fair to see that some businesses fall away dramatically at other times of year. This is clear to me when I hear an ice-cream van pass at this time of year. Where are they in December and January? I can only assume that they have alternative jobs for part of the year - maybe they spend the winter months selling electric heaters? Or...
So what's the difference between search engine optimisation campaigns that are carried out for small businesses and those that are undertaken for larger organisations? The most obvious answer here is that the budgets tend to be very different. Although this will generally be the case, it may not have quite as great an impact on the outcomes as might be imagined. Although larger companies will often have significantly larger online marketing budgets, they may also be targeting considerably...
Why do so many people want to be on page one of Google? We all know that this is where traffic is to be found, but things weren't always this way. There was a time when others dominated the search engine market. Google's dominance of the search engine market in the UK is a real extreme. It's quite different, for instance, from the current scene in the United States. The figures for UK market share really draw attention...
A quick round-up of the top 5 blog posts about SEO that our team have spotted in the past few days - enjoy! SEO For Designers, Developers & Managers An excellent post from over at SEO Book, discussing the barriers that you face (as an SEO consultant) when dealing with a team of people. The article includes some useful tips on dreaded use of Flash too! Social Has Crossed the Marketing Budget Chasm; Will It Drown Search? It seems hard...