The Changing Nature of SEO

The world of search engine optimisation (SEO) rarely stands still, as has been particularly evident in recent months. The UK scene is dominated by Google, with figures suggesting that the Internet giant has more than 85% of the UK search market. What this means for...

Summer SEO changes

Some market sectors are clearly more competitive during the summer months. In fact, it’s fair to see that some businesses fall away dramatically at other times of year. This is clear to me when I hear an ice-cream van pass at this time of year. Where are they in...

Small Business SEO: How Is It Different?

So what’s the difference between search engine optimisation campaigns that are carried out for small businesses and those that are undertaken for larger organisations? The most obvious answer here is that the budgets tend to be very different. Although this will...