by Vanessa Simms | Jun 17, 2019 | Landing Pages
PPC and SEO have been the most utilised components when it comes to creating traffic, likes, followers, and buyers. However, little is done on the About Us page. This particular page is very important since it gives the company or business an excellent opportunity to...
by Peter Johnson | Apr 4, 2019 | Landing Pages, PPC, PPC Metrics
Creating an effective landing page for a Pay Per Click (PPC) campaign that persuades visitors to follow through with a Call To Action (CTA) can produce positive results for as much as two to three years. After that time, analytics will typically indicate a serious...
by Vanessa Simms | Sep 12, 2018 | Conversion Rates, Google Ads, Google Adwords, Landing Pages
Your landing page can be the hero of your marketing campaign. Regardless of the channel or content you are working with, a solid, high performing landing page will get your campaign goals nailed down perfectly. As they play such an important role in the marketing mix,...
by Peter Johnson | Mar 5, 2018 | Content, Conversion Rates, Home Page, Landing Pages
Unfortunately and inevitably people will always leave your website at some point. However awesome your site is, however low your bounce rate is and however well geared your content and design is to keep people engaged…people will still leave eventually. Betting is you...
by Peter Johnson | Feb 19, 2018 | Conversion Rates, Home Page
To your Average Joe, landing pages can seem like a pretty simple tool to use. You simply create a page that has all the most relevant information on it, direct loads of traffic to it and watch the sales/conversions roll through the door. But if you have ever actually...