Conversion rates play a central role within online marketing, but why are they so important? In this blog post, we'd like to take a look at the meaning of the term, together with some practical examples of why you should pay attention to your conversion rate statistics. What does it mean? So, what is a conversion rate? In essence, it provides a way of measuring the effectiveness of your marketing efforts. It represents the proportion of website visitors...
When we're tackling small business Internet marketing, how do things differ when compared to the campaigns that we run for larger businesses? There are actually more similarities than differences. We apply the same processes and approaches, but we're clearly very aware of the budget that's available. It means that we're always looking to provide value for money. In order to get the best returns for the client, it's critical that we're able to identify a suitable range of...
You may be thinking about marketing your business online. You can attract more visitors to your website, generate more leads and get more business as a result. What could possibly go wrong?! Many people take the plunge in this way, believing that it's possible to do a little bit of something here, a little of something different there. Although this can work in some instances, most people realise that the key to success is to plan properly...
It can seem like Internet Marketing is hard to grasp, or expensive, but there are plenty of advantages to marketing your business online. Here are the top reasons to invest in Internet Marketing: Get more potential customers Ok, so this may be a pretty obvious one! But it's clear that online marketing allows you to get more visitors to your website. That is not, however, the aim of the exercise. In fact, we may just see it as the...
How should your internet business marketing efforts differ from your offline strategies? It's clear that the online world offers a considerable amount of opportunities - in many instances, for instance, you'll have the chance to reach out to an extremely wide audience. But it's also true that you need to be able to reach out to them in the right way. It's not enough to simply have a Twitter or Facebook account. A blog will also do...