by Peter Johnson | Mar 1, 2023 | Google Ads, PPC
As an ecommerce store owner, leveraging Google Ads can be a powerful tool for driving traffic, increasing sales, and growing your business. One recent development in Google Ads is Performance Max, a campaign type designed to help businesses achieve better results...
by Peter Johnson | Jan 11, 2023 | Google, Google Ads, Paid Marketing, PPC
Reducing low quality clicks from Google Ads and spam form submissions can be a challenge, but there are a few strategies that you can use to minimize these issues: Use negative keywords: One of the best ways to reduce low quality clicks is to use negative keywords....
by Vanessa Simms | Jun 4, 2019 | Conversion Rates, Google Ads, Paid Marketing, PPC
Creating PPC’s Ad words Ad copy goes beyond writing them as they are, including the feature words and a call to action. Many people running PPC accounts fail to think in between the lines, which affects the effectiveness of Ad copy variations. So how does one...
by admin | Mar 12, 2019 | Paid Marketing, PPC, Reputation Management
With the revolution in technology, internet marketing is proving to be an effective way of letting consumers aware of a product or service that you are providing. With the use of the Pay per click model of internet marketing, brands have been able to grow and gain...
by Vanessa Simms | Sep 30, 2018 | Google Ads, Google Adwords
If you’ve been involved in Google Advertising for any length of time, you may well be thinking that it’s starting to become somewhat more competitive. And you’d be right. According to Merkle’s Digital Marketing Report, the cost of a Google Ad is around 12 – 14...