by Vanessa Simms | Sep 25, 2018 | Google Ads, Paid Marketing, PPC
Keyword research is a bit like cardio. We all know we should be doing it, and occasionally we have a flurry of activity and do a bit. But, for most of us at least, we simply don’t do enough. For online advertising, keyword research is the cornerstone to your success....
by admin | Apr 30, 2017 | Google Adwords, Home Page, PPC, Search Engine Marketing
Merkle produce a quarterly digital marketing report, examining the state of the industry and identifying benchmarks. The report for the first quarter of 2017 runs to 28 pages. We’ve read it, so that you don’t have to! Here’s our summary: Google AdWords spend increased...
by Keith Barrett | Apr 21, 2017 | Google Adwords, Paid Marketing, PPC
The Google AdWords platform has changed considerably over the years, meaning that even the most experienced search engine marketing professionals can sometimes struggle to navigate to the right areas within an account. In this article, we highlight some key AdWords...
by Keith Barrett | Apr 20, 2017 | Bing, Google Adwords, Paid Marketing, PPC, Search Engine Marketing, SEO
We’re a digital marketing agency, with a focus on search engine marketing. But what does this really mean? In this blog post, we aim to cover the search engine marketing basics. If you’re new to this topic area, then we’ll take you through the key...
by admin | Sep 26, 2016 | Google Adwords, PPC
The Google AdWords platform enables UK advertisers to reach a wide audience of potential customers. But plenty of businesses struggle to get a positive impact from the advertising campaigns. Having examined thousands of AdWords accounts over the years, here are the 10...
