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01962 736372 or 0207 9932096

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ppc metrics Tag

When running Google Ads campaigns for an ecommerce store, there are several key metrics that you should monitor to ensure the success of your campaigns and to make informed decisions about how to optimize them. Some of the most important metrics to track include: Click-through rate (CTR): This metric measures the percentage of users who click on your ad after seeing it. A high CTR is a good indication that your ad is relevant and engaging to...

Click-through rates are one of the most important data points for you to watch when running an online advertising campaign. It is a ratio, usually displayed as a percentage, which shows you the amount of people that have seen your advert, compared with the amount of people that have actually clicked on it. This way you can see how effective your advertising is to call those viewing it to action. If you have many people seeing your...