Reducing low quality clicks from Google Ads and spam form submissions can be a challenge, but there are a few strategies that you can use to minimize these issues: Use negative keywords: One of the best ways to reduce low quality clicks is to use negative keywords. Negative keywords are keywords that you don't want your ads to show for. For example, if you're a luxury car dealer, you might want to exclude keywords like "cheap" or...
Creating PPC's Ad words Ad copy goes beyond writing them as they are, including the feature words and a call to action. Many people running PPC accounts fail to think in between the lines, which affects the effectiveness of Ad copy variations. So how does one improve their current PPC Ad copy variations? The Secret behind Creating Amazing Ad Copy First and foremost, you need to know how to do it right so that you can improve or...
With the revolution in technology, internet marketing is proving to be an effective way of letting consumers aware of a product or service that you are providing. With the use of the Pay per click model of internet marketing, brands have been able to grow and gain profits that other marketing strategies would not achieve. However, there has been a trend of growing expenses and reduced profitability for a brand that happens because of brand bidding...
If you’ve been involved in Google Advertising for any length of time, you may well be thinking that it’s starting to become somewhat more competitive. And you’d be right. According to Merkle’s Digital Marketing Report, the cost of a Google Ad is around 12 - 14 per cent higher today than it was a couple of years ago. This is largely being driven by more marketers spending more money on ads, with spending up 24 per cent...
Keyword research is a bit like cardio. We all know we should be doing it, and occasionally we have a flurry of activity and do a bit. But, for most of us at least, we simply don’t do enough. For online advertising, keyword research is the cornerstone to your success. Whether it’s display advertising, search marketing or PPC campaigns, without robust keyword research, your already doomed to fail. Getting started with keyword research is easy, and usually takes...
Merkle produce a quarterly digital marketing report, examining the state of the industry and identifying benchmarks. The report for the first quarter of 2017 runs to 28 pages. We’ve read it, so that you don’t have to! Here’s our summary: Google AdWords spend increased by 21% in the first quarter of 2017 on a year-on-year basis, representing a slightly faster rate of increase than was seen in the first quarter of 2016. As we’ve reported elsewhere, the...
The Google AdWords platform has changed considerably over the years, meaning that even the most experienced search engine marketing professionals can sometimes struggle to navigate to the right areas within an account. In this article, we highlight some key AdWords tip #1 Account structure The structure of an AdWords account is relatively simple, but can appear to be confusing for those who are not familiar with it. So here's the standard account structure explained: Campaigns: An account is...
We're a digital marketing agency, with a focus on search engine marketing. But what does this really mean? In this blog post, we aim to cover the search engine marketing basics. If you're new to this topic area, then we'll take you through the key elements. If you have a little more experience, then we hope that this will act as a means of shoring up your knowledge. You may be familiar with the term search engine...
The Google AdWords platform enables UK advertisers to reach a wide audience of potential customers. But plenty of businesses struggle to get a positive impact from the advertising campaigns. Having examined thousands of AdWords accounts over the years, here are the 10 mistakes that we see occurring again and again: 1. Targeting too broadly It can be tempting to imagine that the key to success is placing your ads in front of as many pairs of eyes as possible....
Pay Per Click (PPC) campaigns have many advantages. In particular, they can provide you with an immediate source of website visitors, customers and sales. But these extra sales come at a price. If you're not careful, you can soon find that you're spending more on PPC than you're deriving as a result. The main PPC systems have become increasingly complicated in recent years. We've been working in this area for almost a decade and we've seen many changes...