Google Ads Insights: Remarketing Lists for Search Ads (RLSAs)
In 2013, Google launched Remarketing Lists for Search Ads (RLSAs). The system offers a refined, in-depth search strategy for marketers and enables them to specifically target their website's visitors with the most promising conversion rates. In the regular search engine procedures your keywords, bids and advertising texts are uniformly constructed for every visitor who is searching for your products. With a Google RLSA campaign you can customise your marketing strategy by using specific keywords, higher bids...