by Peter Johnson | Feb 3, 2023 | Google, Google Ads, Paid Marketing, PPC
Google Ads can be an effective way to drive traffic and leads to your website, but to get a higher ROI, you need to focus on creating highly relevant and engaging ads, targeting the right keywords and audience, optimizing for mobile, and tracking and adjusting your...
by Peter Johnson | Aug 23, 2019 | Google Ads
If you happen to be an AdWord campaign manager, then you must be spending a lot of time looking for the best ways to enhance your Return on Investment (ROI). The good news is that after spending many years or months looking for information on how to become better at...
by admin | Oct 22, 2018 | Google Ads, PPC
In any business reaching out to potential customers is very crucial. A good campaigning strategy will help the firm take over in the market while a mediocre campaign will only result in financial losses. Therefore, most companies have come up with a better advertising...
by Vanessa Simms | Sep 30, 2018 | Google Ads, Google Adwords
If you’ve been involved in Google Advertising for any length of time, you may well be thinking that it’s starting to become somewhat more competitive. And you’d be right. According to Merkle’s Digital Marketing Report, the cost of a Google Ad is around 12 – 14...
by Peter Johnson | Jul 2, 2018 | Google, Google Adwords
Pick a random marketer and ask them whether they think Google AdWords returns substantial results for their business. Only luck can tell whether the answer would be an excited yes or resounding no. The divide between lovers and haters of the platform is challenged...