A quick round-up of the top 5 blog posts about SEO that our team have spotted in the past few days - enjoy! SEO For Designers, Developers & Managers An excellent post from over at SEO Book, discussing the barriers that you face (as an SEO consultant) when dealing with a team of people. The article includes some useful tips on dreaded use of Flash too! Social Has Crossed the Marketing Budget Chasm; Will It Drown Search? It seems hard...
We're going to be providing a regular series of articles focusing on different aspects of search engine optimisation. Since we're based in the UK, many of these articles will naturally centre on the industry in this country. But we're sure that plenty of the issues discussed will be relevant to a broader audience. In this issue, we're going to take a look at online reputation management. You may not be familiar with what this area is all...
The Google Panda update hit the UK on 11 April 2011 and has been receiving some attention in the media generally. There have been plenty of headlines generated within the online community. But what's it all about and what impact has been seen so far? Let's take a closer look. What is Google Panda? Well, back in February, Google launched a major new algorithm update in the US. According to Google themselves, this change had an impact on almost...
A lot of our work involves local companies and many see the benefits in ranking well for searches within the local area. If you only look to serve the local area, then it makes sense to concentrate on generate leads that will be relevant to the services that you can provide. One of the added advantages to such an approach may be that you'll face less competition. This should, in theory, make things a lot more simple than...
We're now able to offer some dedicated pages on the main site for Hampshire businesses - we'll also be adding more soon. For the time being, we've started by providing an overview of our Andover SEO consultancy services, Alresford search engine optimisation opportunities, professional Aldershot SEO approaches, web marketing in Brockenhurst and Basingstoke internet marketing. We hope that the new pages will be of interest to potential clients in those areas. By Keith Barrett...
We often work with local companies, helping them to generate more targeted visitors to their websites and, ultimately, more customers. But when we're working on Hampshire SEO projects, we're also careful to think about the message that we're sending out on behalf of clients. This is especially important when dealing with local businesses - possibly even more so than in other situations. Partly, that's because nearby businesses will often be looking at local people as potential customers. Often,...
If you're thinking about your own approach to SEO, then you might want to consider the following 3 steps that we feel are fundamental to the process: 1. Are you targeting the right keywords? If you're not, then it really doesn't matter how great your optimisation attempts are - you'll still be left struggling for sales. 2. Have you looked at on-site optimisation? If you think that this is simply about adding a few keywords into the meta...
Do you need search engine submissions in order to raise the profile of your website? There's no doubt that improved search engine positioning could help your business. But times have changed. In the early days of the Internet, many website owners would make use of submission links in order to get their sites listed. So you might carry out Google search engine submission, then Yahoo, then Bing and so on. The search engines have become much more sophisticated...
How is your on-site optimisation looking? How about those headings? Your headings will be sending out vital signals to the search engines, which explains why it's so important that you get them right. To many webmasters, this seems to mean stuffing their titles and headings full of keywords - including as many words and phrases as they possibly can. Unfortunately, they're on the wrong track. Your headings should tell visitors what a particular page is about. They should be...
Although our roots are here in Hampshire, there's a lot more to Search South than our popular Hampshire SEO services. In fact, we operate throughout the UK. Many of us now take it for granted that the internet allows us a greater sense of flexibility. This is certainly true in the search engine marketing industry. We're able to make use of email, internet telephony (and "old school" phone calls) to ensure that we're completely up-to-date on what...