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01962 736372

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Alresford, Hampshire

01962 736372 or 0207 9932096

London & Hampshire

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small business seo Tag

Good SEO is all about providing targeted visitors to your site. By focusing on getting the right people on to your site, the process can be expected to produce the enquiries, leads and sales that you require. Within the context of this approach, it's clear that it's critical to make the correct keyword selections at the outset. When considering the keywords that you intend to target, it's necessary to think carefully about the following aspects: Search volumes Many people...

There are plenty of companies offering SEO audit services, particularly since so many websites have been hit by various Google algorithm updates. Aims The key objective of any SEO audit should be to identify any existing problems with the search engine optimisation of a site. If a site has been hit by a penalty, then a complete online marketing audit should also enable the causes of such a penalty to be identified. Key Elements The main elements of the SEO...

If you're having SEO work carried out, then does it really matter where you chosen provider is located? Given that we market our services for local businesses on many occasions, it's safe to assume that we think that local knowledge really matters, but we would say that, wouldn't we?! The question is: why does it matter? Why is it more useful for a small business in Hampshire to use an SEO consultant in Winchester or Southampton, rather than...

Part of our role here at Search South involves staying up to date with the latest SEO news and trends. You may not have spotted some of the biggest headlines of recent days, so here's our guide to what's big in SEO right now. Google Shopping changes If you've missed the big news in this area, then you may not be aware that Google Shopping is about to change significantly. Many online retailers have been used to the...

In the world of SEO, it's amazing how frequently you'll hear people talking about "dominating" a particular market or sector. Is this something that's possible to achieve for a small business? The answer to that question rather depends upon your idea of what a market or sector actually consists of. If you have a small business that primarily targets customers within an area that's local to you, then it may well be realistic for you to take...

When we're tackling small business Internet marketing, how do things differ when compared to the campaigns that we run for larger businesses? There are actually more similarities than differences. We apply the same processes and approaches, but we're clearly very aware of the budget that's available. It means that we're always looking to provide value for money. In order to get the best returns for the client, it's critical that we're able to identify a suitable range of...

Although we work nationwide, plenty of local firms contact us asking for SEO Hampshire services. Fortunately, we aim to provide cost-effective solutions to businesses of all sizes. We take a particular pleasure in helping a small business to compete in a sector where they were previously struggling to achieve the results that they were looking for. It often goes to show that online marketing and search engine optimisation aren't simply about the size of a marketing budget...

Some market sectors are clearly more competitive during the summer months. In fact, it's fair to see that some businesses fall away dramatically at other times of year. This is clear to me when I hear an ice-cream van pass at this time of year. Where are they in December and January? I can only assume that they have alternative jobs for part of the year - maybe they spend the winter months selling electric heaters? Or...

So what's the difference between search engine optimisation campaigns that are carried out for small businesses and those that are undertaken for larger organisations? The most obvious answer here is that the budgets tend to be very different. Although this will generally be the case, it may not have quite as great an impact on the outcomes as might be imagined. Although larger companies will often have significantly larger online marketing budgets, they may also be targeting considerably...

If you're thinking about optimising your small business website, then what should you expect to be involved? Our small business SEO service provides a cost-effective solution, but it also recognises that there are some fundamental differences when dealing with small business websites. A large corporate, often with a significant online advertising budget, is able to make some moves that simply aren't possible on a smaller budget. This can certainly make the challenge considerably greater for small businesses, but...