The world of search engine optimisation (SEO) rarely stands still, as has been particularly evident in recent months. The UK scene is dominated by Google, with figures suggesting that the Internet giant has more than 85% of the UK search market. What this means for business owners is that changes within Google can have a wide effect. This is why many search engine marketing consultants have been paying close attention to the series of Google algorithm changes,...
What should a Pay Per Click Agency do? As a provider of PPC campaign management services, we believe that we're able to offer clients real value for money. Our services include: Identifying target keywords that will actually produce sales, rather than wasting money on visitors who won't purchase your products or services Carrying out complete analysis of competitor behaviour Using advanced keyword targeting techniques to ensure that you're only spending money on attracting potential customers Making extensive use of negative keywords Organising...
Search engine optimisation is beginning more mainstream here in the UK. I know this, since more people understand what I'm talking about when they ask me what I do! There's undoubtedly greater recognition of what the industry is all about and how it can be of use. We're more used to receiving enquiries from friends and acquaintences about how we achieve improving results. Sometimes, those queries may have financial benefits in mind. One of the great things about...
Our services are all aimed at helping businesses to success online. As might be expected, we have considerable expertise in marketing online. But how does this style of marketing differ from other techniques? Technical issues It's easy to become focused on technical issues when dealing with the Internet. It's easy to see why this should be the case - after all, for many people, the Internet is all about technology. Keeping on top of technical aspects is certainly important,...