AdWords is undeniably an awesome way to generate traffic and ultimately increase sales or other desired actions on your website. But as a business you want to get the most bang for your buck when it comes to your marketing spend. One way to do this is by increasing your Google AdWords Quality Score which in turn will decrease the amount you will have to spend in order to achieve your objectives. Not only is this a...
If you are anything like me, you have imagined yourself living the spy life at some point. Dressed like James Bond in a sharp tuxedo and sipping Martinis whilst surrounded by super villains, the most beautiful women in the world and coolest gadgets you could possibly imagine. But alas, for most of us this has and never will become a reality, so we have to settle for the next best thing…being a PPC ninja. But what if...
Knowing your return on investment (ROI) is crucial if you’re going to spend your marketing budget wisely. Although ROI is well known to be a key performance indicator (for everything, not just online marketing), 76 per cent of marketers are still either not measuring the ROI of their AdWords campaigns, or are not doing it properly. The result? Thousands of chief executives who still don’t know whether all the money they are pouring into AdWords really...
The online world is a fiercely competitive place to do business, but it can be a profitable one too. Here in the UK, ecommerce is worth around 533 billion pounds a year, and accounts for around 17 per cent of all retail sales. It’s the only industry which has seen sustained growth in double digits, growing at around 11 per cent in the UK, and seven times faster than the global retail average. In order to harness...
Getting Google AdWords certified can be a must have for many industry professionals, with some marketing companies not even giving your CV a second glance if you do not have the credentials clearly present. However, for many marketers getting AdWords certified is a nice way to strengthen your overall offering, build your career and prove that you really know what you are doing when it comes to leveraging the power of search advertising. Search the internet for...
Unfortunately and inevitably people will always leave your website at some point. However awesome your site is, however low your bounce rate is and however well geared your content and design is to keep people engaged…people will still leave eventually. Betting is you have spent a lot of time working out how to get people to take actions whilst they are on your website, either through clear calls to action or attention-grabbing popups. But what about when...
For both big brands and small businesses, Facebook is an advertising goldmine. With access to all of the 2.2 billion users currently active on the platform, there are few marketing tools that can pack a punch quite as impressive as this social network. Last year, for the first time, the number of Facebook advertisers passed the five million mark, proving just how widespread this marketing stream has become. This growth has been exponential, ramping up around 50...
To your Average Joe, landing pages can seem like a pretty simple tool to use. You simply create a page that has all the most relevant information on it, direct loads of traffic to it and watch the sales/conversions roll through the door. But if you have ever actually created a landing page and measured the results (betting is you have), then you will be well aware it isn’t just that simple. There are loads of elements...
Google is a multibillion dollar company with products and services offered in a wide range of industries from advertising, marketing and search engines, to hardware, software, internet, even a $38 million wind farm in North Dakota, USA. With everything that Google has ties to, it is interesting to find that almost 97 percent of Google’s annual revenue comes from their advertising platform. That is over $30 billion per year. This goes to show that keywords are...
The issue of event tickets being snapped up and re-sold has been gaining increasing attention in recent months. In fact, it's felt like something of a problem for many years. Across sporting events, concerts and a range of other forms of entertainment, it often appears that high demand events are sold out quickly, only for tickets to appear on the secondary market (at inflated prices) fairly rapidly. Whether you're wanting to go to a gig, or watch...