Google AdWords is a sure way to get your business noticed and to develop it into a successful leader in your market. Your business’ ad will be listed in one of the world’s leading search engines and on popular, relevant web pages where it will be seen by millions of people every day. This is an easy way to increase sales and build your brand. Many small business owners still don’t know what Google AdWords is or...
How is search engine marketing going to change in 2018? What are the latest trends that you need your agency to be on top of? In this week’s blog post, we examine some of the top stats that provide enlightenment. 60% of Google users are unable to identify the fact that they are looking at a paid ad, rather than an organic listing (Source: Smart Insights, 2017) The average Click Through Rate (CTR) witnessed on Facebook,...
Google AdWords has proved itself repeatedly as an effective marketing tool for small to medium business startups looking for growth and brand recognition. Some marketing professionals choose to use AdWords exclusively for their clients while others like to add other marketing methods to increase sales. Which is best for you and is there a comparable marketing method that you should be using alongside your AdWords campaign? What is AdWords? First, let’s take a look at what AdWords...
Search presents an ever-changing landscape, offering new challenges and a diverse set of opportunities on a daily basis. In this research piece, we consider the latest trends in relation to lead generation using Google AdWords. What changes do you need to make, in order to stay multiple steps ahead of the competition? The importance of mobile Right now, if you’re not getting mobile right, then you’re losing out on business. Back in May 2015, Google announced that the...
Sometimes Google AdWords improvements are rolled out so quietly that it can be easy to miss them. Had you, for instance, noticed the all new and improved sitelinks experience? In fairness, if you don't happen to pay close attention to AdWords listings when browsing using a mobile device, then these changes may have passed you by. The increase in mobile searches has been having quite an impact on various elements of Google's services. Their own data points...
The goal of your business website is to attract more customers and increase sales. Sure, it does a lot more than that, but its primary goal is more customers and more sales. Keeping that idea in mind, the business owner has to ask himself or herself the question, “Does my website really do what it needs to make my business successful?” After many business owners ask themselves this question, they usually turn to a web development agency...
Sometimes we ponder a lot, prior to writing a blog post. This is one of those posts where we thought a lot about whether we should even write it, before doing so. We’re going to provide a comprehensive guide to how you can actively optimise a Google AdWords account. Or, to put it another way, we’re about to reveal some of the best secrets of the trade. Gulp. Why are we happy to do so? Firstly, we...
For those looking to plan a Pay Per Click (PPC) advertising campaign, there are a number of online tools available. But there is only one free tool that allows limitless access to data direct from Google: this helps to explain why Google’s Keyword Planner remains the number one choice for PPC professionals. With direct integration with Google AdWords, the Keyword Planner also enables new campaigns to be created more quickly and efficiently than might otherwise be the...
The world of Google AdWords has seen some pretty big changes in the past few years. The system has certainly become more complex over time, meaning that specialist insight has become increasingly valuable. At present, Google are shouting loudly about the emergence of two new tools. We've taken a closer look. The headline news here is that integrations with both Google Optimize and Google Surveys 360 are on their way for Google AdWords advertisers, but what will...
I was putting together a piece the other day, where I mentioned Google's original shopping comparison platform: Froogle. Do you remember Froogle? For some, there may be a distant memory. Others may not have any recollection of it at all. But Froogle formed the basis of what has now become Google Shopping, a tool that seems to be going from strength to strength. Today, we're putting Google Shopping under the microscope. What's the current situation? Google operates in...