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01962 736372 or 0207 9932096

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Google Adwords, Paid Marketing, PPC

The Google AdWords platform has changed considerably over the years, meaning that even the most experienced search engine marketing professionals can sometimes struggle to navigate to the right areas within an account. In this article, we highlight some key AdWords tip #1 Account structure The structure of an AdWords account is relatively simple, but can appear to be confusing for those who are not familiar with it. So here's the standard account structure explained: Campaigns: An account is...

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Bing, Google Adwords, Paid Marketing, PPC, Search Engine Marketing, SEO

We're a digital marketing agency, with a focus on search engine marketing. But what does this really mean? In this blog post, we aim to cover the search engine marketing basics. If you're new to this topic area, then we'll take you through the key elements. If you have a little more experience, then we hope that this will act as a means of shoring up your knowledge. You may be familiar with the term search engine...

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Google Adwords, Paid Marketing, PPC

If you're looking to run a Pay Per Click (PPC) campaign in Southampton, then there are various options available to you. Let's take a closer look at the platforms that you can use, together with the best approaches for delivering results that are tailored to the needs of your business? PPC advertising explained We all know that an increasing number of purchases are being made online, meaning that visibility in this area is critical for most businesses. When...

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Apple, Home Page, Technology

At first glance, there doesn't seem to be much of a link between Silicon Valley and Brexit. The former represents a fast-paced technological hub in California. The latter is all about the UK's vote to leave the European Union. But a report today in The Guardian suggests that British firms, worried about the impact of Brexit, have been looking across the Atlantic for potential solutions. The story begins with the news that: "Theresa May’s article 50 letter might...

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Business, Ecommerce, Google, Home Page

Reading some stories produced by mainstream UK media outlets this morning throws up some interesting insights into the world of digital marketing. A story in The Guardian caught our eye, with the news that internet ad spending in the UK topped £10 billion in 2016. The figures, which have been extracted from a report by the Internet Advertising Bureau UK, suggest that there has been a 17% increase in a 12 month period. The Guardian also reports...

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Google Adwords

Over at Search Engine Land, they have been running an article on what the data tells us about the impact of Google's recent changes to exact match within AdWords. They note that: "From my observations, the update is doing what it’s supposed to do. The reach of exact match terms has been extended, granting new volume you weren’t reaching before. That can be good or bad, depending on the industry, linguistic meanings, double entendres and so on....

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Ecommerce, Google, Google Adwords, Home Page, PPC

Have you ever noticed, when searching on Google, that some retailers have ratings next to their ads? When viewing an ad, it may be indicated that you are looking at a 4-star or 5-star retailer. So, how do these ratings come about? Google's Trusted Store program has been running for some years. The basic idea behind the scheme was fairly simple: any retailer could apply for certification via the scheme, as long as they met certain criteria....

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Google, Reputation Management

2017 appears to be the year of fake news, with the phenomenon capturing numerous news headlines during the first few months of the new year. Google, the search engine giant, have found themselves caught up in the midst of this particular story. With some larger brands pulling advertising and policy-makers taking aim at those publishing content that is seen to be false, or particularly unpleasant, many of the world’s leading search engines, social media companies and publishers...

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Google, Google Adwords, Internet Marketing, Niche Marketing, Paid Marketing, PPC

Do you want your business to be the next Coca Cola or Google? We love it when clients think big, but we’re also endlessly encountering businesses that are finding success targeting sectors that appear to be small. Creating a leading search engine, or an incredibly popular soft drink that can be sold to the masses, certainly provides one route to success. But there’s a lot to be said for being a big fish in a small pond....

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Hampshire Life, SEO, Small Business SEO

Many digital marketing agency clients seek out a local agency and we find this to be the case with SEO Hampshire requirements. There's a lot of sense to such an approach, since a local agency will often have an understanding of the market, an insight into the competition being faced and the ability to meet face-to-face more easily. We're fortunate to pick up referrals and word of mouth recommendations too, which also tends to mean that businesses...

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