Pay Per Click (PPC) campaigns have many advantages. In particular, they can provide you with an immediate source of website visitors, customers and sales. But these extra sales come at a price. If you're not careful, you can soon find that you're spending more on PPC than you're deriving as a result. The main PPC systems have become increasingly complicated in recent years. We've been working in this area for almost a decade and we've seen many changes...
More is bought and sold online in the UK than in any other nation in Europe. What’s the secret to the UK’s e-commerce success story? Over the coming weeks, we’re going to be taking a closer look at the history of online sales in the UK. We’ll examine the key businesses at the forefront of the digital sales charge and we’ll also look at what the future may hold. In preparing this series, we’ve relied upon a...
Earlier this year, Google announced that mobile search queries had overtaken those being carried out on desktop devices. The announcement came as little surprise, with the search engine giant having spent some time flagging up the rapid rise in mobile search. It was only a matter of time before this point was reached, but how prepared is your business? Have you invested in ensuring that you are delivering the best possible experience for mobile visitors? The rise of...
SEMrush is a tool that is marketed as offering competitive data for digital marketing professionals. It's a piece of software that we've used regularly in recent years and have come to know pretty well. We're not big on doing long-winded reviews, but we thought that you might be interested in receiving some insight into how SEMrush works and whether it could be useful to your business. So let's start with the basics: Subscription costs You can access a very...
How much of an impact is e-commerce having within the UK economy? How many millions of pounds are being spent online each year? They say that a picture is worth a thousand words and we certainly believe that this image tells its own story: Follow our series on the growth of e-commerce within the UK to get insights into what the future may hold....
More is bought and sold online in the UK than in any other nation in Europe. What’s the secret to the UK’s e-commerce success story? Over the coming weeks, we’re going to be taking a closer look at the history of online sales in the UK. We’ll examine the key businesses at the forefront of the digital sales charge and we’ll also look at what the future may hold. In preparing this series, we’ve relied upon a...
Earlier this year, Google announced that mobile search queries had overtaken those being carried out on desktop devices. The announcement came as little surprise, with the search engine giant having spent some time flagging up the rapid rise in mobile search. It was only a matter of time before this point was reached, but how prepared is your business? Have you invested in ensuring that you are delivering the best possible experience for mobile visitors? The rise of...
Does your Adwords account currently rely on showing the same ad (or set of ads) for every single keyword? That's probably bad news for a number of reasons, including the fact that it's unlikely that you ad will appear to be the most relevant one that's being presented to many searchers. Why should that be a concern? Primarily because you'll be faced with a low Click Through Rate (CTR), which may in turn lead to a low...
Conversion rates play a central role within online marketing, but why are they so important? In this blog post, we'd like to take a look at the meaning of the term, together with some practical examples of why you should pay attention to your conversion rate statistics. What does it mean? So, what is a conversion rate? In essence, it provides a way of measuring the effectiveness of your marketing efforts. It represents the proportion of website visitors...
There are plenty of businesses, large and small, seeing great results from Adwords campaigns. But it's also true to say that numerous small businesses experiment with Google Adwords, before concluding that this style of advertising simply doesn't work for them. Why should there be different outcomes? Is it possible that Adwords offers a cost-effective approach for some, but not others? Based upon our own experiences, we would say that a number of factors need to be considered...