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Earlier this year, Google announced that mobile search queries had overtaken those being carried out on desktop devices. The announcement came as little surprise, with the search engine giant having spent some time flagging up the rapid rise in mobile search. It was only a matter of time before this point was reached, but how prepared is your business? Have you invested in ensuring that you are delivering the best possible experience for mobile visitors? The rise of...

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Internet Marketing, SEO

SEMrush is a tool that is marketed as offering competitive data for digital marketing professionals. It's a piece of software that we've used regularly in recent years and have come to know pretty well. We're not big on doing long-winded reviews, but we thought that you might be interested in receiving some insight into how SEMrush works and whether it could be useful to your business. So let's start with the basics: Subscription costs You can access a very...

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Internet Marketing

How much of an impact is e-commerce having within the UK economy? How many millions of pounds are being spent online each year? They say that a picture is worth a thousand words and we certainly believe that this image tells its own story: Follow our series on the growth of e-commerce within the UK to get insights into what the future may hold....

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Content, Internet Marketing

More is bought and sold online in the UK than in any other nation in Europe. What’s the secret to the UK’s e-commerce success story? Over the coming weeks, we’re going to be taking a closer look at the history of online sales in the UK. We’ll examine the key businesses at the forefront of the digital sales charge and we’ll also look at what the future may hold. In preparing this series, we’ve relied upon a...

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Web Design

Earlier this year, Google announced that mobile search queries had overtaken those being carried out on desktop devices. The announcement came as little surprise, with the search engine giant having spent some time flagging up the rapid rise in mobile search. It was only a matter of time before this point was reached, but how prepared is your business? Have you invested in ensuring that you are delivering the best possible experience for mobile visitors? The rise of...

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Google Adwords, Internet Marketing

Does your Adwords account currently rely on showing the same ad (or set of ads) for every single keyword? That's probably bad news for a number of reasons, including the fact that it's unlikely that you ad will appear to be the most relevant one that's being presented to many searchers. Why should that be a concern? Primarily because you'll be faced with a low Click Through Rate (CTR), which may in turn lead to a low...

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Google Adwords, Internet Marketing

Conversion rates play a central role within online marketing, but why are they so important? In this blog post, we'd like to take a look at the meaning of the term, together with some practical examples of why you should pay attention to your conversion rate statistics. What does it mean? So, what is a conversion rate? In essence, it provides a way of measuring the effectiveness of your marketing efforts. It represents the proportion of website visitors...

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Google, Google Adwords

There are plenty of businesses, large and small, seeing great results from Adwords campaigns. But it's also true to say that numerous small businesses experiment with Google Adwords, before concluding that this style of advertising simply doesn't work for them. Why should there be different outcomes? Is it possible that Adwords offers a cost-effective approach for some, but not others? Based upon our own experiences, we would say that a number of factors need to be considered...

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Content, SEO

What's been happening recently in the world of SEO? Our round-up of recent news is intended to provide you with a great shortcut to all of the best information relating to search engine optimisation and internet marketing. We've put in the leg-work to find the very best info, so that you can sit back and relax. What we're presenting below is your essential reading list: Why old sites might lose positioning We start with the latest video presented by...

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Google, Google Penalties, Link Building, SEO

The Google Penguin algorithm updates have transformed the way in which many SEO providers think about the approach that they take to link building. It's also clear, having read a number of leading forums on the subject, that there's an enormous amount of confusion around. These levels of confusion aren't just associated with small business owners. It's fair to say that many SEO analysts and consultants are struggling to come to terms with Google's changing emphasis. What...

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