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01962 736372 or 0207 9932096

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Internet Marketing, Technology

What visuals accompanied your latest big campaign? Were there beautiful people doing beautiful things with your beautiful products? Probably. Were those people around the 18 – 30 age group? Almost certainly. And did anyone have a visible disability? Probably not. Marketers are coming under fire as the spotlight has turned on the lack of diversity and inclusion in the industry. With these issues a ‘trend’ for 2018, it’s only natural that the wider community demands we become...

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Google Adwords

Paid search is one of the most powerful marketing tools available to businesses today, if not the most powerful. In terms of digital ad spend, it accounts for almost half of every penny spent by marketers around the world. Google reports that a good campaign can generate a ROI of £2 for every £1 spent, which makes it a pretty attractive way to advertise. But let’s not be naive about this now. Google doesn’t exist to help...

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Google Adwords

Google have made AdWords a highly simplified piece of software that lets you get started in minutes. Click a few buttons, hand over your credit card details and off you go! However, it is exactly this simplicity that could end up costing you dearly. Here, we’ll take a look at whether AdWords really is the simple solution everyone should be using, and how it can go horribly wrong when you don’t know what you’re doing. Does AdWords...

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Google Adwords

If you’ve never used Google AdWords before, you’re already missing out on something amazing. Because of AdWords’ natural ability to drive highly targeted, low cost leads to your website, it’s one of today’s most powerful marketing tools out there. But, before you head off to the AdWords interface and start loading up your campaign, know this: You could lose a lot of money very quickly if you don’t take the time to plan. Misplaced keywords, misunderstood filters,...

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Google Adwords

The majority of modern digital marketers loves Google AdWords with a passion. With an average of 3.5 billion searches on the platform every day, Google provides an unprecedented level of exposure to users looking to purchase all types of products and services. But running campaigns on the AdWords platform can be a daunting process. With so much to learn, set up and tweak, it can be difficult to even know where to get started. You may ask...

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Google, Google Adwords

Pick a random marketer and ask them whether they think Google AdWords returns substantial results for their business. Only luck can tell whether the answer would be an excited yes or resounding no. The divide between lovers and haters of the platform is challenged only by people opinions of Marmite. So the question remains – does Google AdWords really work? The answer is, of course, yes. Although like any tool in the marketers toolbox, knowing about and using it is...

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Google Analytics

Google Analytics has long been a powerful tool in the workbox of website owners and marketers. The platform gives a detailed insight into who is visiting your site, how they are navigating it and which pieces of content they are interacting with the most. This information has allowed marketers to change and tailor their customer experience like never before. These insights have ultimately led to increased sales and other important conversions for business with a strong online presence. However,...

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Google Adwords, Google Analytics

For your Google Adwords campaigns to be optimised to their full potential, it is critical that they are integrated with Google Analytics.  Once this happens true business intelligence can be realised leading to better, more profitable decision making. Once you have integrated your Google Adwords account into your Google Analytics account you will have greater visibility of relevant data.  Analytics segments this data to make it easier for you to find the information you need to make...

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Google Adwords, Google Adwords Guide

Remarketing is hailed by many marketers as the holy grail of targeted advertising. What better way to increase your conversions than to target those that have already engaged with your brand in some way. Having spent some time on your website or landing pages shows at least some legitimate interest in your brand or what you have on offer. By using smart tech from the likes of Google and Facebook you can gather data on these sites through...

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Conversion Rates, Google Adwords

Are you out of the loop on the latest developments in the world of Google AdWords? Allow us to get you back in that loop, with our summary of new features, integrations and policy changes from the past few weeks. Google Optimize Integration The Google Optimize platform allows website owners to make the visitor experience more personalised. It enables a review of current on-site behaviour and provides the tools that are needed to make changes. Those changes could...

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The Google AdWords experts, producing more leads for your business.

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