For those running retail operations, UK Bank Holidays can be a big deal. But those who aren't involved in retail know this to be true too: just try visiting a DIY superstore or a garden centre this Bank Holiday weekend! Information from Google on the May Day Bank Holiday weekend of 2015 demonstrates this pretty well: But such increases aren't only useful if you can take advantage of them. So how can you make the most of...
We're a digital marketing agency, with a focus on search engine marketing. But what does this really mean? In this blog post, we aim to cover the search engine marketing basics. If you're new to this topic area, then we'll take you through the key elements. If you have a little more experience, then we hope that this will act as a means of shoring up your knowledge. You may be familiar with the term search engine...
Many digital marketing agency clients seek out a local agency and we find this to be the case with SEO Hampshire requirements. There's a lot of sense to such an approach, since a local agency will often have an understanding of the market, an insight into the competition being faced and the ability to meet face-to-face more easily. We're fortunate to pick up referrals and word of mouth recommendations too, which also tends to mean that businesses...
Increasing online visibility can have a dramatic impact upon your business, but how should you prioritise the budget that you have available? There are a number of channels that you can seek to use, but may small business owners wonder whether they should focus on paid search or search engine optimisation. We thought that we'd begin the week by taking a closer look at the pros and cons of these two approaches. What's the difference? Paid search refers...
SEMrush is a tool that is marketed as offering competitive data for digital marketing professionals. It's a piece of software that we've used regularly in recent years and have come to know pretty well. We're not big on doing long-winded reviews, but we thought that you might be interested in receiving some insight into how SEMrush works and whether it could be useful to your business. So let's start with the basics: Subscription costs You can access a very...
What's been happening recently in the world of SEO? Our round-up of recent news is intended to provide you with a great shortcut to all of the best information relating to search engine optimisation and internet marketing. We've put in the leg-work to find the very best info, so that you can sit back and relax. What we're presenting below is your essential reading list: Why old sites might lose positioning We start with the latest video presented by...
The Google Penguin algorithm updates have transformed the way in which many SEO providers think about the approach that they take to link building. It's also clear, having read a number of leading forums on the subject, that there's an enormous amount of confusion around. These levels of confusion aren't just associated with small business owners. It's fair to say that many SEO analysts and consultants are struggling to come to terms with Google's changing emphasis. What...
Good SEO is all about providing targeted visitors to your site. By focusing on getting the right people on to your site, the process can be expected to produce the enquiries, leads and sales that you require. Within the context of this approach, it's clear that it's critical to make the correct keyword selections at the outset. When considering the keywords that you intend to target, it's necessary to think carefully about the following aspects: Search volumes Many people...
Have you take an look through your Google Analytics stats recently and spotted the proportion of visitors using mobiles to access your content? If you run a typical site, then it's likely that numbers have been increasing over time. Mobile SEO is all about embracing the way in which consumers are searching and ensuring that your site is best positioned to take advantage of these changes. Responsive Design The issue of responsive design has been filling up more and...
Before launching into this article, it might make more sense to begin by asking: do you know who Matt Cutts is? He's the head of Google's webspam team and is increasingly seen as the public face of Google, when it comes to providing information about SEO. His blog contains notes on what you should be doing, as well as techniques that should be avoided. As a result, he regularly issues guidance on a broad range of issues. There's...