Case Studies

We’ve worked with companies of all shapes and sizes – from sole traders to multi-national corporations.

We’re proud of the fact that we’ve helped many businesses to grow.

CampingLoo.com

“400% growth in 12 months”

Camping Loo are a small business specialising in the sale of camping toilets. Operating in a niche area, they had a number of great products but were struggling to compete with larger competitors.

They’d already built a simple website and were looking for a cost effective solution that would help to increase their online profile. Fortunately, our team of search experts were soon on the case.

Our approach

We knew that the guys at Camping Loo didn’t have an enormous amount of money to spend on re-designing their site, but we also knew that the website had not been optimised for the major search engines.

Our first task was to take a look at their market. We carried out some detailed competitor and keyword analysis. As a result of this analysis, we were able to identify a number of areas where there were opportunities to improve search engine rankings and to gain more customers.

In particular, we spotted some high traffic keywords on Google. We advised the guys at Camping Loo of some simple on-site changes that could have a big effect.

We then started on phase two of the project: increasing the profile of their business.

Our extensive link building campaign had multiple elements, including:

• Ethical link development
• Press Releases
• Articles
• Social Media

As we increased the number of high quality links to the site, the Camping Loo business started to grow. Within a year they had seen growth of more than 400%.

…but we’re not finished yet! We’re still working on building up yet more links, improving the ranking of the site and increasing sales for Camping Loo.

What they say about us…

“We realised that we needed some help with getting more customers to our site. We knew that our products were popular – it was just that not enough people were seeing them!

The Search South team were a joy to work with from the outset. They immediately understood the challenges that we were facing. We initially thought that we’d be stretching ourselves to pay for their services, but we needn’t have worried: sales have increased dramatically since they came on-board and they’ve paid for themselves many, many times over.

They’ve helped us to achieve what we always knew was possible. We now find ourselves in a position where we can compete against seriously big players within the camping accessories marketplace.

What next? We don’t see any reason why we can’t expand. We’ll continue to use the expertise of Search South because they get results. We’d have no hesitation in recommending them to other small business owners”.

Search Engine Optimisation

Are you looking to increase sales? Generate more leads? Reduce your costs? We can help you to meet your objectives.