Google Search Engine Optimisation
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Search Engine Optimisation (SEO) Explained
More and more consumers now use the internet when buying shops and services. When they do so, they often start by using a search engine. You’ve probably heard of some of the biggest search engines online: Yahoo, MSN (Bing) and Google.
Google is, of course, the biggest of the lot. When someone searches for a product or service on Google, they are presented with a list of results. Those results are ranked by Google, depending upon their perceived relevance.
The websites at the top of the list will receive the greatest number of visitors. This will often mean that they will also get the greatest number of sales.
Search engine optimisation (or SEO) is all about increasing the rankings of your website. It’s about increasing the profile of your business, bringing more visitors to your website and generating more sales. In short, it’s about helping you to stand out from the crowd.
Why concentrate on Google?
When we work on an SEO project, we aim to improve your rankings in all of the leading search engines. But we know that you really want to see results in Google. That’s because you know how well used the Google search engine is.
According to analysis carried out by Hitwise (leading search engine analysts), Google’s market share in the UK is just short of 90%. That means that nearly 90% of all searches are carried out using Google.
What does this mean to you? It means that 90% of your potential customers are searching on Google. Are they finding your business online? If you’re hidden a long way down the results then it’s clear that you’re missing out on vital sales.
Fortunately, our experience in Google search engine optimisation can come to your rescue. Contact us today to see how we can get you more sales.
Sources: Hitwise (http://www.hitwise.com/uk)
Search Engine Optimisation
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