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Build Yourself A Career In Digital Marketing

Build Yourself A Career In Digital Marketing

Making a career change can be a daunting task. It often requires a lot of planning and decision making. Among some of the questions, you will have to ask yourself include: Am I making the right decision? Is the career right for me? Indeed, the process involves making a leap of faith. However, to help you make the right decision, you need to learn about the benefits involved. Below are some of these benefits:

Flexible hours

This is perhaps one of the best things about choosing a career in digital marketing. Since digital marketing work is conducted over the internet, it is possible to access it from anywhere in the world. This criterion involves a lot of flexibility regarding working hours as well as where they can conduct their jobs. Also, many digital marketing jobs allow an individual to work remotely, which means you will have less movement and a comfortable working environment.

You will get to exercise your creativity 

Digital marketing is all about creativity. If you want to excel in the career, you need to be very creative. Besides, with digital marketing, every day is an opportunity to learn something new. Therefore, if you want a career where you can comfortably exercise your creative skills, digital marketing is the way to go.


You don’t need to have a degree

As mentioned above, digital marketing is all about creativity. It also means that you don’t need to have a degree to be a digital marketer. Also, if you studied a different course, you don’t need to go back to school for another four years. Instead, all you are required to do is enroll in a certificate program in digital marketing and acquire the necessary skills.

You will get to try out more career choices 

Today, digital marketing attracts job opportunities from some of the top digital giants such as Twitter, Google, and LinkedIn. Rarely a week goes by without a job opportunity announcement. Some of the most common challenges digital marketers will always come across include making choices from a wide array of the available job opportunities. Although, as a digital marketer, you can afford to get picky, we’d encourage you to put into consideration the sectors listed below and make a choice that will suit you best.

Sectors to consider 

Statistics reveal that the top five recruitment areas for digital marketing positions include FMCG, Utilities Financial Services, and Foreign Direct Investment.

You can build your career and experience

As compared to traditional careers where you have to wait for a coveted internship to gain experience, the new digital marketing careers provide a wide array of career opportunities for you to take advantage. Indeed, if you want to stand out and be noticed as a qualified digital marketer by potential employers, you need to build yourself a career in digital marketing. You can comfortably do so by either starting your blog and indulge in relevant online conversations or gain followers on Twitter. However, the key thing is to boost your CV and showcase your digital marketing prowess.


Remember Holly Shortall, a Dublin based fashion illustrator, who got noticed by some glossy magazines and top fashion brands when she tweeted her illustrations to renowned celebrities online? Likewise, you can grow you can grow your career as an online digital marketer if you incorporate some of the tips below.

Tips on how to build your experience as a digital marketer

1. Networking 

This is perhaps one of the most important factors in online digital marketing. If you surround yourself with individuals who are more talented than yourself, they will support you when you run into problems or even help you open more doors of opportunities. Some of the most successful tricks you can utilise to enhance your digital skills include attending conferences and industrial meetings in and around your area. What’s more, you will be able to nurture relationships with other digital marketers and sharpen your skills through presentations and workshops.

2. Build your brand 

If you fancy yourself as an online digital marketer, you need to make your presence felt online. However, it cannot be possible if you don’t have your brand. You need to have a brand that will help your employers recognise you in the shortest time possible. Apart from having a strong online presence, you will need a unique identification method to help you retain the position for a longer time.

3. Get more technical 

Besides the fact that digital marketing is regarded as a glamorous career, you need to be more technical and data-driven if you want to excess. In short, you need to get nerdy. You will need to have good knowledge of graphic design and HTML. Note that your work will not be to develop websites from scratch but to communicate and design marketing strategies to a team of developers.

4. Learn the terminologies 

A professional digital marketer needs to be familiar with acronyms such as SEO, PPC, and SEM. Note that the ability to understand the elements that worked and analyse the numerous digital marketing campaigns is not entirely dependent on your know-how in the industry. You need to have a firm skill set by knowing all the required terminologies.

5. You need to have the relevant qualification 

If you dream of being a digital marketer, you need to have the relevant qualification to study the course. Although one of the main issues facing online digital marketers is the lack of a strong barrier to entry, completing a certified digital marketing course will prove to be beneficial. Most importantly, you should note that an individual’s success in the digital marketing world depends more on talent besides certification. Nonetheless, do not shy off if you lack the talent as you can always utilise the different online marketing strategies.


There is no doubt that online digital marketing is one of the biggest careers today. It is evident from the above-listed benefits that you will get to make the most out of the career. What’s more, if you put into consideration the above tips, your success in the industry will be inevitable.

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Vanessa Simms
Vanessa writes on a range of subjects for the Search South blog, but has a strong focus on her core interest area of Google AdWords management best practices.