There are plenty of businesses, large and small, seeing great results from Adwords campaigns. But it's also true to say that numerous small businesses experiment with Google Adwords, before concluding that this style of advertising simply doesn't work for them. Why...
SEO round-up: 28 January 2014
What's been happening recently in the world of SEO? Our round-up of recent news is intended to provide you with a great shortcut to all of the best information relating to search engine optimisation and internet marketing. We've put in the leg-work to find the very...
Guest posting: why it’s so effective
The Google Penguin algorithm updates have transformed the way in which many SEO providers think about the approach that they take to link building. It's also clear, having read a number of leading forums on the subject, that there's an enormous amount of confusion...
Hampshire SEO: why target your local area?
Good SEO is all about providing targeted visitors to your site. By focusing on getting the right people on to your site, the process can be expected to produce the enquiries, leads and sales that you require. Within the context of this approach, it's clear that it's...
Mobile SEO: What is it and why does it matter?
Have you take an look through your Google Analytics stats recently and spotted the proportion of visitors using mobiles to access your content? If you run a typical site, then it's likely that numbers have been increasing over time. Mobile SEO is all about embracing...
Do you listen to Matt Cutts?
Before launching into this article, it might make more sense to begin by asking: do you know who Matt Cutts is? He's the head of Google's webspam team and is increasingly seen as the public face of Google, when it comes to providing information about SEO. His blog...
Have you been hit by a manual penalty?
It sometimes feels a little too easy to associate any loss of positioning within Google with the idea that a site has been hit by a penalty. Although this is probably the actual cause in many cases, it's often easy to place blame in the wrong area. If you've been...
Carrying out a full SEO audit
There are plenty of companies offering SEO audit services, particularly since so many websites have been hit by various Google algorithm updates. Aims The key objective of any SEO audit should be to identify any existing problems with the search engine optimisation of...
Reputation Management Explained
The concept of online reputation management has gained an increased profile during the past couple of years. In fact, some SEO specialists are concentrating solely on this area. With an ever increasing amount of business being conducted online, the importance of...
Checking out the competition
In most SEO campaigns, it's likely that you'll have some sort of mixture of objectives. You may have identified some "quick wins" - keywords where you think that progress can be made quickly. These probably (although not always) will be terms that don't generate huge...
Some Common SEO Questions & Answers
Part of our role is to stay up to date with the latest search engine changes. Since the SEO scene changes pretty frequently, this is no small task! As we read information provided from various official sources, industry forums and blogs, we often see the same...
Basic Website Monitoring
Even those who don't have a specific budget for SEO are able to carry out some simple tasks to produce results. At the most basic level, it's clear that there are a number of tools that will enable you to monitor performance levels. Uptime Monitoring When customers...