In the ever-changing landscape of online marketing, Facebook Ads has emerged as a formidable tool for businesses seeking to connect with their target audience. With an array of advanced features at their disposal, advertisers can fine-tune their campaigns to reach the...
The Importance of Conversion Rates in Google Ads and Their Impact on Your Business
In the world of digital marketing, Google Ads has emerged as one of the most powerful tools for driving website traffic, generating leads, and ultimately increasing revenue. Despite the countless metrics that marketers can analyze, one of the most crucial aspects to...
Paid Search Versus Organic Search: Using Your Budget Effectively
Should you focus your digital marketing budget on paid search, or organic search? Or maybe a bit of both? We take a closer look at the pros and cons of pay per click (PPC) solutions and search engine optimisation (SEO) to help guide your marketing investment...
Use Negative Keywords To Reduce Your Google Ads Bill
We've been managing Google Ads (once called Google Adwords) accounts for more than 15 years. Over that time period, there have been huge changes to the way in which Google's advertising platform works. Don't worry - I'm not about to launch into a long list of all the...
Google Ads Attribution: Understanding The Fundamentals
Google recently announced that some of their attribution models are "going away". This is news that many advertisers may have missed. Those who did see the announcement may well have found themselves thinking: "So what?" Attribution is a core concept in the world of...
Google Ads Conversion Tracking: Is It Working For You?
When you think about digital marketing, it may be the more glamorous elements that spring to mind: producing beautiful creative ads, or coming up with some unique words that immediately describe what your business has to offer. As important as those elements may be,...