Contact Us
We'd love to hear from you and we're always happy to offer our thoughts on how we can help to improve your business.

01962 736372

contact@search-south.com

Alresford, Hampshire

01962 736372 or 0207 9932096

London & Hampshire

mobile-logo
Top

Author: Keith Barrett

0
0
Conversion Rates, Google Ads

In the world of digital marketing, Google Ads has emerged as one of the most powerful tools for driving website traffic, generating leads, and ultimately increasing revenue. Despite the countless metrics that marketers can analyze, one of the most crucial aspects to focus on is the conversion rate. This article will explore the significance of conversion rates within Google Ads, why they matter, and how they can impact your business. Understanding Conversion Rates in Google Ads Before diving...

by
Share
0
0
Google Ads, Paid Marketing, PPC, SEO

Should you focus your digital marketing budget on paid search, or organic search? Or maybe a bit of both? We take a closer look at the pros and cons of pay per click (PPC) solutions and search engine optimisation (SEO) to help guide your marketing investment decisions. A Brief Explainer Let's start with a brief explanation of what we mean by paid search and organic search. If you're already well versed in the ins and outs of digital marketing,...

by
Share
0
0
Google, Google Ads, PPC

We've been managing Google Ads (once called Google Adwords) accounts for more than 15 years. Over that time period, there have been huge changes to the way in which Google's advertising platform works. Don't worry - I'm not about to launch into a long list of all the changes that we've seen over the years!But I do want to focus on one area: negative keywords. This is part of a Google Ads account that can be...

by
Share
0
0
Ecommerce, Google Ads

Google recently announced that some of their attribution models are "going away". This is news that many advertisers may have missed. Those who did see the announcement may well have found themselves thinking: "So what?" Attribution is a core concept in the world of digital marketing and it's all about trying to understand which channel (or even which individual ad) helped you to make a sale. Initially, in the early days of attribution, a basic model took...

by
Share
0
0
Conversion Rates, Google Ads

When you think about digital marketing, it may be the more glamorous elements that spring to mind: producing beautiful creative ads, or coming up with some unique words that immediately describe what your business has to offer. As important as those elements may be, it's sometimes the "run of the mill" stuff that can really make an ad account tick. Want to understand how to get conversion tracking working for you? Read on to learn more. In many...

by
Share
0
0
Google Ads, PPC

As a marketing agency owner, I've had many clients who have asked me the same question: "Do people really click on Google Ads?" It's a valid concern, as investing in Google Ads can be a significant expense. However, the short answer is yes, people do click on Google Ads. In fact, according to a survey by Clutch, 75% of people say paid search ads make it easier to find the information they are searching for on a...

by
Share
0
0
Facebook Ads

s a digital marketing expert, I've been asked the question countless times: do Facebook ads work? It's a valid concern, as investing in Facebook ads can be a significant expense. However, the short answer is yes, Facebook ads can be highly effective when used correctly. In this article, I'll explore why Facebook ads work and how you can make the most out of your investment. Why Facebook Ads Work Highly Targeted Advertising One of the most significant benefits of...

by
Share
0
0
Google Ads, Internet Marketing

As a business owner or marketer, you may have considered using Google Ads to reach your target audience and increase your ROI. However, creating and managing successful Google Ads campaigns can be challenging and time-consuming, especially if you lack experience in digital marketing. This is where a Google Ads agency can help. A Google Ads agency is a team of digital marketing experts that specializes in creating and managing Google Ads campaigns for businesses of all sizes....

by
Share
0
0
Google Ads, Home Page

We hope that 2019 was prosperous for your business and a success for your personally. From a business perspective, Google Ads may have been integral to your hopes for growth and development. So how did things go? The start of a new year brings about the opportunity to reflect, to evaluate and to consider. It may be the case that Google Ads helped to meet your goals. Or maybe it didn't help you to achieve as much as...

by
Share
0
0
Ecommerce, Google Adwords

The issue of event tickets being snapped up and re-sold has been gaining increasing attention in recent months. In fact, it's felt like something of a problem for many years. Across sporting events, concerts and a range of other forms of entertainment, it often appears that high demand events are sold out quickly, only for tickets to appear on the secondary market (at inflated prices) fairly rapidly. Whether you're wanting to go to a gig, or watch...

by
Share
Next Page »
Search South
The Google AdWords experts, producing more leads for your business.

01962 736372 / 0207 9932096

London & Hampshire

Mon - Fri 9.00 - 5.30

Newsletter

Copyright 2019 © Search-South.com Limited   Privacy