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Author: Keith Barrett

You may be familiar with the appearance of standard Google AdWords ads, which primarily consist of 2 lines of headline text, a line for the description and a display URL. But it's also possible to extend your ad, to make it more prominent within Google's listings. With ad extensions in place, you can improve the visibility of your ads and also provide extra value. You might, for instance, seek to include your shop/office location, or your business...

The Google AdWords platform has changed considerably over the years, meaning that even the most experienced search engine marketing professionals can sometimes struggle to navigate to the right areas within an account. In this article, we highlight some key AdWords tip #1 Account structure The structure of an AdWords account is relatively simple, but can appear to be confusing for those who are not familiar with it. So here's the standard account structure explained: Campaigns: An account is...

We're a digital marketing agency, with a focus on search engine marketing. But what does this really mean? In this blog post, we aim to cover the search engine marketing basics. If you're new to this topic area, then we'll take you through the key elements. If you have a little more experience, then we hope that this will act as a means of shoring up your knowledge. You may be familiar with the term search engine...

At first glance, there doesn't seem to be much of a link between Silicon Valley and Brexit. The former represents a fast-paced technological hub in California. The latter is all about the UK's vote to leave the European Union. But a report today in The Guardian suggests that British firms, worried about the impact of Brexit, have been looking across the Atlantic for potential solutions. The story begins with the news that: "Theresa May’s article 50 letter might...

Reading some stories produced by mainstream UK media outlets this morning throws up some interesting insights into the world of digital marketing. A story in The Guardian caught our eye, with the news that internet ad spending in the UK topped £10 billion in 2016. The figures, which have been extracted from a report by the Internet Advertising Bureau UK, suggest that there has been a 17% increase in a 12 month period. The Guardian also reports...

Over at Search Engine Land, they have been running an article on what the data tells us about the impact of Google's recent changes to exact match within AdWords. They note that: "From my observations, the update is doing what it’s supposed to do. The reach of exact match terms has been extended, granting new volume you weren’t reaching before. That can be good or bad, depending on the industry, linguistic meanings, double entendres and so on....

Have you ever noticed, when searching on Google, that some retailers have ratings next to their ads? When viewing an ad, it may be indicated that you are looking at a 4-star or 5-star retailer. So, how do these ratings come about? Google's Trusted Store program has been running for some years. The basic idea behind the scheme was fairly simple: any retailer could apply for certification via the scheme, as long as they met certain criteria....