by Keith Barrett | Apr 9, 2026 | Google Ads
Let’s be honest: Google Ads can feel like a bit of a minefield. One minute you’re convinced you’ve cracked it, the next your cost per lead has doubled and you’re staring at your screen wondering what on earth happened. The good news is that success with Google Ads...
by Keith Barrett | Apr 3, 2026 | Google Ads
Responsive Search Ads (RSAs) are now the default ad format in Google Ads, and whether you actively chose them or not, you’re almost certainly using them. On the surface, they seem simple enough. You provide a handful of headlines and descriptions, and Google mixes and...
by Keith Barrett | Mar 28, 2026 | Google Ads
If you’ve ever run Google Ads, you’ll know the frustration. The leads are coming in, the numbers look healthy… and yet something feels off. Enquiries don’t convert, sales teams complain about “time-wasters”, and suddenly your cost per lead doesn’t look nearly as...
by Keith Barrett | Mar 20, 2026 | Google Ads
For many businesses, Google Ads is approached as a single channel. In reality, it is a collection of different campaign types, each designed to serve a specific purpose within the broader advertising ecosystem. Understanding how these campaign types function — and,...
by Keith Barrett | Mar 18, 2026 | Google Ads
For roofing companies, generating a consistent pipeline of leads is essential for maintaining steady work and driving growth. Unlike some industries where demand is predictable, roofing enquiries can fluctuate based on seasonality, weather conditions and local...
