A structured approach to SEO
If you’re thinking about your own approach to SEO, then you might want to consider the following 3 steps that we feel are fundamental to the process:
1. Are you targeting the right keywords? If you’re not, then it really doesn’t matter how great your optimisation attempts are – you’ll still be left struggling for sales.
2. Have you looked at on-site optimisation? If you think that this is simply about adding a few keywords into the meta tags on your site, then you’re unfortunately out of the loop! Times have changed and you’ll need to adapt to those changes.
3. What about incoming links? Have you got a strategy in place for ensuring that other websites choose to link to yours. Our view is that writing great, high quality content is vital if you want to succeed.
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