Well, we might suggest that the answer to this question is because we are a UK SEO company, but that’s not the actual answer!
If you have a business based in the UK, then there are plenty of good reasons to stick with a domestic provider. The most obvious reason is because local companies will usually have the best understanding of the local market. They’ll be able to advise you on what’s working well for other clients too.
When you pay for a monthly service, part of the payment goes to investing in getting this sort of expertise. You’ve got the option to pick up the phone and ask an SEO consultant for advice on all sorts of areas, from the layout of your website to their thoughts on how your blog is being used.
But, you may say, surely it’s also possible to pick up the phone to an SEO provider in California too?
Although this is certainly true (and Skype, for instance, makes this quite an easy task), using a provider who’s based overseas introduces its own hurdles. Time difference is just one of them.
The search engine scene in the United States, to take an example, is considerably different to that found here. SEO companies in the US are used to the fact that their own domestic market has a different environment. They aren’t always on top of the latest market share information for the UK search market. They often struggle to identify the real influencers in the UK market too.
So what does this mean for your business? The bottom line is that a UK provider will usually be most cost-effective. That doesn’t mean that they’ll be cheapest, but they will generally be the best choice if you’re looking for value for money.