Getting your SEO targeting right
Many digital marketing agency clients seek out a local agency and we find this to be the case with SEO Hampshire requirements. There’s a lot of sense to such an approach, since a local agency will often have an understanding of the market, an insight into the competition being faced and the ability to meet face-to-face more easily. We’re fortunate to pick up referrals and word of mouth recommendations too, which also tends to mean that businesses based in Winchester, Southampton, Alresford, Alton and surrounding areas find out about Search South in this way.
But this doesn’t mean that our clients all have a specific, local focus. Although there can certainly be advantages to narrowing down search engine optimisation and other digital marketing activity to target a town or region (notably by reducing the amount of direct competition to be faced), it’s great to see that so many Hampshire companies are competing on a national scale. Indeed, we have some international market leaders within the local area.
That may not be a complete coincidence. After all, with easy access to London, great transport links and a positive environment in which to run a business, there are plenty of reasons for firms to flourish in the local area. We certainly enjoy helping local business to “punch above their weight”, often helping our clients to take on long-established competitors. There’s always a great sense of satisfaction from doing so, particularly for clients who may not have the largest digital marketing budgets available to them.
The key, whether with an SEO campaign or when talking about paid search activity, is to get targeting right from the outset. We always like to establish what the right target audience looks like for any client; without this information, it’s impossible to build a truly successful campaign. Having that focus in place enables the delivery of results on a consistent basis and is part of our approach to optimising in a manner that is designed to meet client objectives.
If you’d like to find out more about our approach, then contact us today. We look forward to talking through your own requirements.
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