Contact Us
We'd love to hear from you and we're always happy to offer our thoughts on how we can help to improve your business.

01962 736372

Alresford, Hampshire

01962 736372 or 0207 9932096

London & Hampshire


Google Ads: Make Better Use of Callout Extensions

Google Ads: Make Better Use of Callout Extensions

Maybe you are wondering if Google Callout Extensions are helpful for your ad campaign. If that’s the case, you have come to the right place.

No matter how great you are at creating awareness and impressions among your target audience, the chances are that you won’t get much from it. You are likely to miss meaningful conversion and revenue. Now there is a better way to take your products and services to the top of Google’s Search Engine Results Page (SERP).

One of the best ways to accomplish this mission is by continually promoting your products and services on Google Ads. Recently, Google Economic Impact reported that at least 1.3 million companies are taking advantage of Google Ads to get their products at the top of SERP. The same businesses, according to Google, generate $335 billion worth of sales and economic activity.

As an aspiring online investor, you need to do everything possible to beat the competition and get known by the target clients. To get to this level, you must optimize everything about your online business from keywords to creating dazzling PPC ads, and even factoring in various ad extensions so that your contents stand out from the crowd.

Callout extensions have been discovered to be the most cost-effective way to drive as much traffic to your website as possible. Using this tactic, you will not have to interfere with your initial marketing budget to achieve your goals.

If you are interested in learning about callout extensions and their features, then this piece might be of interest to you. You will also know how to utilize them to get the best from that golden moment when your client finds the Ad.

What are Google Callout Extensions?

Google Callout extensions are just extra details that you could add to your Google Ads at the campaign level, account level, or ad group level. This implies that you could use Google Callout Extensions to differentiate or bring out the uniqueness of your ad compared to that of your competitors.

It is possible to use Google Callout Extensions in your Pay Per Click (PPC) strategy to bring about more engagement since it provides a wide range of benefits such as:

·        Compared to site link extensions, callout extensions are not clickable. Therefore, there is no need for you to spend more than necessary.
·        Callout extensions are strictly limited to 25 characters. In addition, you are advised to use a maximum of 15 characters to increase the number of callout extensions used on each ad.
·        In addition to the original copy, each ad can manifest 2-6 callouts.
·        These callout extensions can only be visible in ads that show on top ad positions in Google Search Result Pages.

Without going beyond the character limit allowed on the Callout Extension, you can brief your clients on the benefits of the products and services your company provides.

Therefore, with the Callout Extensions, the clients can learn more about the nature of your company, and whether they might need to buy your products or services. By doing this, you will drive a lot of traffic to your website.

Now that we have covered primary aspects of Google Callout Extensions, we can delve into its importance and why you should consider using them in all your PPC campaigns right away.

Why You Need to Use Callout Extensions In Your Google Ads Campaign

The competition gets stiffer as more advertisers opt for Google Ads to improve their online businesses. Therefore, to beat the competition, you need to act savvy and use the most accurate tactics to stand out from the competition. One good way is by modifying your Google Callout Extensions to match the bottom line of your business. The clients should have a clue of your business by taking a peek at the Google Callout Extensions.

1.     Callouts Add Value to Your Offer

To any PPC, callouts callout provide advertisers with an extra chance to showcase more benefits such as:

·        Product characteristics
·        Features and benefits
·        Special offers
·        Limited time countdown

If you use callouts and highlight the unique benefits of your business, you will attract more users to your site. Using this method has been discovered to help enhance your ROI and help grow your business gain a competitive advantage. To use callouts to grow your PPC ROI, you have to pay attention to the maximum number of characters allowed.

2.     Callouts Can Increase The Ad text Character Limits Set By Google

In a Google ad, you might not get enough space to say all the things you would want. This is one of the reasons why Google Callout Extensions are a powerful tool! They provide a great opportunity for you to offer responses to questions that you feel your clients might want to know about your business.

3.     Use Google Callout Extension to make Your Ads Visible

Callout extensions are not only essential for making your PPC ad copy substantial but also to enhance the space that your ad takes on SERPs. If you can take as much space as possible, you will only leave little room for your competitors. If you are a smart Google Ads campaign manager, you will know that this is one of the most reliable ways to kick your competitors to the curb. This is why you need to take advantage of Google Callout Extensions right away.

The Final Thought

From the information in this piece, you can see that it takes more than just SEO to improve your business and get a high ROI from your Google AdWords. If you are looking to make your company stay relevant online, you can talk about it in detail by creating high-quality content, and then use Google Callout Extensions to spread the word about its existence. While providing more info about your business, it is advisable to be as precise as possible so that you obey the character limit imposed by Google. Now, you can go out there and compete like a pro as you make your company stand out from the stiff competition.

Did you enjoy this post?

Sign up to our newsletter to receive the latest articles, direct to your inbox.

Vanessa Simms
Vanessa writes on a range of subjects for the Search South blog, but has a strong focus on her core interest area of Google AdWords management best practices.