No theory. No fluff. Just practical actions you can take today to tighten up performance, reduce wasted spend, and get more value from your Google Ads account. Account & Structure Split brand and non-brand campaignsSeparate Search, Display, Performance Max, and...
Google Ads Makes Manual CPC Easier to Find — What It Means for Advertisers
Google has rolled out a notable update to Google Ads that will be welcomed by PPC professionals who value control over their bidding strategy. Manual CPC bidding — where advertisers set maximum cost-per-click bids themselves — has historically been difficult to access...
Understanding Google Ads Negative Keywords: How They Work and Why They Matter
Negative keywords are one of the most important — and often overlooked — components of successful Google Ads management. Used correctly, they help advertisers control spend, improve relevance, and ensure ads appear only for searches that are genuinely likely to...
What Are Sitelinks in Google Ads and How Do They Work?
Sitelinks are one of the most effective ad assets available in Google Ads. They allow advertisers to show additional links beneath their ads, directing users to specific pages on a website. Used well, sitelinks improve visibility, increase click-through rate, and help...
Search Terms in Google Ads: Why the Search Terms Report Is Essential for Performance
When running campaigns in Google Ads, advertisers choose keywords they want to target. However, keywords are only part of the story. What really determines how budgets are spent is the actual search terms people type into Google before clicking an ad. Understanding...
Decoding Keyword Match Types in Google Ads: Strategic Insights and Recommendations
So, you're looking to get your head around this whole Google Ads thing, right? Well, there's this super important concept you've gotta know - Keyword Match Types. They're like the secret sauce that can make or break your ad campaigns. In this article, we're going to...