How much should you charge for delivery, what options can you make available and what sort of impact would you expect this issue to have an conversion rates, sales volumes and average order values? Lots of questions there and a recent report has highlighted that...
Top 10 Google AdWords Mistakes
The Google AdWords platform enables UK advertisers to reach a wide audience of potential customers. But plenty of businesses struggle to get a positive impact from the advertising campaigns. Having examined thousands of AdWords accounts over the years, here are the 10...
Google AdWords: Extended Text Ads
Google's launch of Extended Text Ads via the AdWords platform has been attracting some attention, with the search giant having decided to make some changes to the deadlines for implementation. What are Extended Text Ads and how should they be used? Our search engine...
PPC management: producing results
Pay Per Click (PPC) campaigns have many advantages. In particular, they can provide you with an immediate source of website visitors, customers and sales. But these extra sales come at a price. If you're not careful, you can soon find that you're spending more on PPC...
The UK e-commerce success story
More is bought and sold online in the UK than in any other nation in Europe. What’s the secret to the UK’s e-commerce success story? Over the coming weeks, we’re going to be taking a closer look at the history of online sales in the UK. We’ll examine the key...
Mobile versus desktop: why it matters
Earlier this year, Google announced that mobile search queries had overtaken those being carried out on desktop devices. The announcement came as little surprise, with the search engine giant having spent some time flagging up the rapid rise in mobile search. It was...
SEMrush: a valuable tool?
SEMrush is a tool that is marketed as offering competitive data for digital marketing professionals. It's a piece of software that we've used regularly in recent years and have come to know pretty well. We're not big on doing long-winded reviews, but we thought that...
The rise of e-commerce in the UK
How much of an impact is e-commerce having within the UK economy? How many millions of pounds are being spent online each year? They say that a picture is worth a thousand words and we certainly believe that this image tells its own story: Follow our series on the...
The UK e-commerce success story
More is bought and sold online in the UK than in any other nation in Europe. What’s the secret to the UK’s e-commerce success story? Over the coming weeks, we’re going to be taking a closer look at the history of online sales in the UK. We’ll examine the key...
Mobile versus desktop: why it matters to your business
Earlier this year, Google announced that mobile search queries had overtaken those being carried out on desktop devices. The announcement came as little surprise, with the search engine giant having spent some time flagging up the rapid rise in mobile search. It was...
Adwords Tips: Getting Different Ads To Show For Different Keywords
Does your Adwords account currently rely on showing the same ad (or set of ads) for every single keyword? That's probably bad news for a number of reasons, including the fact that it's unlikely that you ad will appear to be the most relevant one that's being presented...
Conversion Rates explained
Conversion rates play a central role within online marketing, but why are they so important? In this blog post, we'd like to take a look at the meaning of the term, together with some practical examples of why you should pay attention to your conversion rate...