UK e-commerce in brief: delivery
How much should you charge for delivery, what options can you make available and what sort of impact would you expect this issue to have an conversion rates, sales volumes and average order values?
Lots of questions there and a recent report has highlighted that relatively few UK retailers offer international shipping as standard. It’s estimated that 78% of UK retailers don’t mention an international shipping option on their websites, thereby meaning that they are missing out on a substantial overseas market. But how much does this matter? It may well be that they have judged that the costs associated with international sales outweigh the benefits.
Within the UK, Royal Mail maintain a dominant position when it comes to shipping. A survey of more than 180,000 retailers found that 45% of them were shipping via Royal Mail. A further 7.55% were making use of Parcelforce.
The rest of the top 10 of couriers and delivery companies used by UK retailers consists of: DHL, DPD, FedEx, UPS, MyHermes, TNT, Interlink Direct and UK Mail.
New expo in 2017
A new ecommerce show will take place in Manchester next year, on 11 and 12 October. eCommerce Show North is being promoted as the largest such gathering to take place outside of London.
Around 5,000 attendees are expected to join the 120 exhibitors, with stands being made available for less than £1,500. An event that may well be worth attending, particularly for agencies and clients based in the North West.
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