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Google Ads

The two most important things for every Google AdWords account are increasing your conversion rate and reducing the cost of each conversion. Investing more money helps with the former but without the latter, your business will lose money overall. To help prevent that, these tips will teach you how to make your AdWords investment work harder on your behalf so you can earn more without spending more. Work Backwards from the Point of Purchase Working backwards, or reverse engineering...

When it comes to marketing and/or advertising an online business, there are a few things that you will need to prioritize. But as you do this, you should also take into account the kind of ROI (return on investment) you will get from your campaign. It is especially true if you will spend some money on different forms of advertising. If you notice a decline in the performance of your Google Ads, you can institute some minor...

Advertising an online business has now been simplified thanks to market evolution. You can now make use of the Google AdWords platform to showcase your business to the world. However, things are not always a walk in the park; you will not always get the massive traffic your competitors are enjoying unless you change your AdWords campaign strategy. So, is your Google Ads Campaign running out of steam? Follow these tips to boost your AdWords campaign...

AdWords has grown to one of the most reliable tools for the generation of sales leads in online marketing. However, not every advertiser enjoys the benefits of investing in this platform. Do you fall into this category, or you want to improve your ROI? A few tricks can help you achieve your desired goal. Here are sure tips on the clever ways to take your adverts to the next level with AdWords. Understand How Google AdWords Works AdWords is...

Using Google AdWords is an excellent ways to drive your sales of products or services quickly and effectively. However, there's a way to increase your revenue by implementing one simple AdWords change: This is known as a SKAG. A SKAG is a single keyword ad group, targeting single keyword variations as opposed to sticking to the AdWords setup guide and using multiple keywords in each ad group. The SKAG method basically targets a single keyword in each individual...

Negative keywords play a significant role in the success of any marketing campaign because they help advertisers target the right people who are interested in their ads. It is a type of keyword that hinders your ad from being initiated by a specific word or phrase. When setting up your first ad campaign, you should consider applying negative keywords as they save on budget, thus increasing your Return on Investment. When using negative keywords, it is essential...

Google ads which people find them most relevant are the ones which they perform best. You have once searched for some staff in the web, and after your search, there are some searches results, you tend to ignore because they are not of your interest. However, you always look for the information that you are interested in, and it is relevant. As a blogger or an online marketer, you ought to know what your customers want,...

Creating PPC's Ad words Ad copy goes beyond writing them as they are, including the feature words and a call to action. Many people running PPC accounts fail to think in between the lines, which affects the effectiveness of Ad copy variations. So how does one improve their current PPC Ad copy variations? The Secret behind Creating Amazing Ad Copy First and foremost, you need to know how to do it right so that you can improve or...

Five Big Changes Coming To Google Ad Platform Recently, Google has made exemplary changes to Google Ads, which has created better platforms for digital marketing. Most of the significant changes in Google Ads platforms have mainly focused on mobile Ad types and features which have been changing each year since 2013. Due to the significant changes happening in Google Ads platforms, marketers should be informed of the most recent ad formats and features coming to Google advertising. Google...

One metric that all advertisers ought to consider working with is the CTR (Click Through Rate) of their AdWords advertisements. While it is still fine if you do not consider it an important performance indicator, it can help you know whether the strategies you have employed in your campaign are working. It provides insight into whether the campaign optimization strategies in use are heading in the right direction. The following are ways to increase your Google Ads...