by Vanessa Simms | Jan 14, 2023 | Ecommerce, Google Ads
When running Google Ads campaigns for an ecommerce store, there are several key metrics that you should monitor to ensure the success of your campaigns and to make informed decisions about how to optimize them. Some of the most important metrics to track include:...
by Peter Johnson | Jan 11, 2023 | Google, Google Ads, Paid Marketing, PPC
Reducing low quality clicks from Google Ads and spam form submissions can be a challenge, but there are a few strategies that you can use to minimize these issues: Use negative keywords: One of the best ways to reduce low quality clicks is to use negative keywords....
by Keith Barrett | Nov 12, 2022 | Google Ads, Internet Marketing
As a business owner or marketer, you may have considered using Google Ads to reach your target audience and increase your ROI. However, creating and managing successful Google Ads campaigns can be challenging and time-consuming, especially if you lack experience in...
by Peter Johnson | May 22, 2020 | Google, Google Ads, Google Adwords, Home Page
The COVID 19 pandemic has disrupted business in the UK as we used to know it. Consumers have gone online to search for things they would get in the real world, such as being part of a community and connecting with nature. Since consumer behavior has changed...
by Vanessa Simms | May 1, 2020 | Bing, Facebook Ads, Google Ads, Google Adwords, Paid Marketing, PPC
The world is currently battling the Corona Virus pandemic that has spread rapidly across the world within a few months. Societies have had to adapt to new ways of life with authorities locking down many industries and restricting international travel. Life as we knew...
by Keith Barrett | Jan 6, 2020 | Google Ads, Home Page
We hope that 2019 was prosperous for your business and a success for your personally. From a business perspective, Google Ads may have been integral to your hopes for growth and development. So how did things go? The start of a new year brings about the opportunity to...
