by Keith Barrett | Mar 10, 2026 | Google Ads
For many accounting firms, referrals have historically been the primary source of new business. Word of mouth still matters, but it rarely provides the consistent flow of enquiries needed to support predictable growth. As competition increases and more potential...
by Keith Barrett | Mar 9, 2026 | Google Ads, Paid Marketing, PPC
Pay-per-click (PPC) advertising has become one of the most important growth channels for e-commerce businesses. Unlike many other marketing channels, PPC offers the ability to generate immediate traffic, measure performance clearly and scale campaigns quickly when...
by Keith Barrett | Mar 8, 2026 | Google Ads
Responsive Search Ads have become the dominant ad format within Google Ads search campaigns. They are now the default option when creating new search ads and represent a broader shift toward automation and machine learning within the platform. Instead of writing one...
by Keith Barrett | Mar 7, 2026 | Google Ads
Responsive Search Ads have become the standard format for search advertising within Google Ads. Over the past few years, they have gradually replaced the older expanded text ad format and are now the primary way advertisers create ads for search campaigns. The idea...
by Keith Barrett | Mar 6, 2026 | Google Ads
For many B2B companies, generating a consistent flow of high-quality leads is one of the most important drivers of growth. Unlike ecommerce businesses that measure success through direct online purchases, B2B organisations often rely on a longer sales process...
by Keith Barrett | Mar 5, 2026 | Google Ads
For many accountancy firms, generating a steady stream of new clients is essential for long-term growth. Referrals and word of mouth remain important sources of business, but they are not always predictable or scalable. As competition increases and more businesses...
