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Google Ads

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Google Ads, Paid Marketing, PPC

Negative keywords play a significant role in the success of any marketing campaign because they help advertisers target the right people who are interested in their ads. It is a type of keyword that hinders your ad from being initiated by a specific word or phrase. When setting up your first ad campaign, you should consider applying negative keywords as they save on budget, thus increasing your Return on Investment. When using negative keywords, it is essential...

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Google Ads

Google ads which people find them most relevant are the ones which they perform best. You have once searched for some staff in the web, and after your search, there are some searches results, you tend to ignore because they are not of your interest. However, you always look for the information that you are interested in, and it is relevant. As a blogger or an online marketer, you ought to know what your customers want,...

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Conversion Rates, Google Ads, Paid Marketing, PPC

Creating PPC's Ad words Ad copy goes beyond writing them as they are, including the feature words and a call to action. Many people running PPC accounts fail to think in between the lines, which affects the effectiveness of Ad copy variations. So how does one improve their current PPC Ad copy variations? The Secret behind Creating Amazing Ad Copy First and foremost, you need to know how to do it right so that you can improve or...

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Google Ads, News In Brief

Five Big Changes Coming To Google Ad Platform Recently, Google has made exemplary changes to Google Ads, which has created better platforms for digital marketing. Most of the significant changes in Google Ads platforms have mainly focused on mobile Ad types and features which have been changing each year since 2013. Due to the significant changes happening in Google Ads platforms, marketers should be informed of the most recent ad formats and features coming to Google advertising. Google...

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Click Through Rates, Google Ads, PPC

One metric that all advertisers ought to consider working with is the CTR (Click Through Rate) of their AdWords advertisements. While it is still fine if you do not consider it an important performance indicator, it can help you know whether the strategies you have employed in your campaign are working. It provides insight into whether the campaign optimization strategies in use are heading in the right direction. The following are ways to increase your Google Ads...

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Google Ads, Google Adwords Guide

Are you a company or business owner looking for trendy advertisements to boost your sales? If yes, here are some of the most prevalent adds as seen on google in 2019. Artificial intelligence marketing Artificial intelligence has revolutionized how ads are done. You may be searching for a particular product online then a few minutes later, your browser is filled with numerous options similar to what you had been looking for. Well, this is what artificial intelligence...

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Google Ads

What is Google Ads? Google Ads is an online platform through which advertisers can pay to display advertisements within Google's advert network to its users. It uses a pay-per-click (PPC) pricing model, meaning the advertiser pays Google for each time the ad is clicked. Google Ads includes adverts for products, services, video content, or to promote mobile application downloads. This platform constitutes a high proportion of Google's revenue: in 2017, it accounted for $95.4 billion of Google's advertising revenues. The...

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B2B, Google Ads, Google Adwords, Lead Generation

Would you like to use Google Ads effectively within your B2B environment to grow your business, but you just don't know where to start? Maybe you've already run a campaign or two, but you're not sure why they didn't bring in more leads, or whether you were missing a key step in the process. Worry no more! Here you'll find a complete guide to using Google Ads successfully to draw in new clients and provide a...

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Google Ads, Lead Generation

Are you looking for a fast and effective way to generate more leads online for your small business? Then Pay per Click (PPC) could be one of your best options since it’s by far the fastest way to produce results and does not require a large initial investment. As long as you make the effort to do a little preliminary research set up your ad campaigns correctly, you should be able to get a decent return...

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Google Ads, Google Adwords Guide, Paid Marketing, PPC

Online marketing is all about bolstering clicks and maintaining a high click-through rate (CTR). As a small business owner, you may be cash-strapped when compared to big companies with large and widely saturated advertisement campaigns. The good news is that the online world works a little differently, allowing small digital businesses to go toe-to-toe with larger competitors for search page visibility. One of the key weapons in the digital marketing armoury is pay per click (PPC)...

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