by Keith Barrett | Mar 7, 2026 | Google Ads
Responsive Search Ads have become the standard format for search advertising within Google Ads. Over the past few years, they have gradually replaced the older expanded text ad format and are now the primary way advertisers create ads for search campaigns. The idea...
by Keith Barrett | Mar 6, 2026 | Google Ads
For many B2B companies, generating a consistent flow of high-quality leads is one of the most important drivers of growth. Unlike ecommerce businesses that measure success through direct online purchases, B2B organisations often rely on a longer sales process...
by Keith Barrett | Mar 5, 2026 | Google Ads
For many accountancy firms, generating a steady stream of new clients is essential for long-term growth. Referrals and word of mouth remain important sources of business, but they are not always predictable or scalable. As competition increases and more businesses...
by Keith Barrett | Mar 3, 2026 | Google Ads
For dental practices looking to grow, attracting a steady flow of new patients is essential. While referrals, local reputation and repeat visits all play an important role, they are not always predictable or scalable. In contrast, Google Ads offers a way to generate...
by Keith Barrett | Feb 28, 2026 | Google Ads, Uncategorized
For accountancy firms across the UK, Google Ads can be a powerful source of new client enquiries. But it also comes with a common concern: cost. “How much does a click cost for accountants?”“Why are CPCs so high?”“Is it worth paying £10, £20 or more per click?” In...
