by Keith Barrett | Feb 22, 2026 | Google Ads
Responsive Search Ads (RSAs) have become the standard ad format within Google Ads search campaigns. Since expanded text ads were phased out, advertisers now rely on RSAs as the primary way to deliver messaging within search results. However, one question frequently...
by Keith Barrett | Feb 21, 2026 | Google Ads
Responsive Search Ads (RSAs) have now been the dominant ad format within Google Ads search campaigns for several years. Since Google phased out expanded text ads, RSAs have become the default way advertisers deliver messaging across search campaigns. For many...
by Keith Barrett | Feb 20, 2026 | Google Ads
Within Google Ads, few topics generate as much debate as broad match keywords and negative keywords. One is associated with expansion and automation. The other is linked to control and restriction. Some advertisers view them as opposing forces. In reality, they are...
by Keith Barrett | Feb 20, 2026 | Google Ads
For roofing contractors, generating a steady stream of enquiries is rarely the problem in isolation. The real challenge lies in generating the right enquiries at a cost that makes commercial sense. Too many businesses fall into the trap of equating activity with...
by Keith Barrett | Feb 18, 2026 | Google Ads
When a Google Ads account underperforms, the issue is often blamed on bidding strategy, budget, or creative. Sometimes thatโs fair. But in many cases, the root cause is much more fundamental: poor keyword intent management. One of the most common and costly mistakes I...
