by Keith Barrett | Feb 17, 2026 | Google Ads, Paid Marketing, Search Engine Marketing
Recent reports suggest that a Google Ads tool has, in some cases, automatically re-enabled keywords that advertisers had previously paused. If true, that’s a significant development. Paused keywords are usually paused for a reason. They may have been irrelevant, too...
by Keith Barrett | Feb 16, 2026 | Google Ads, Google Adwords Guide
Performance Max has evolved significantly since its launch. What started as a highly automated, somewhat opaque campaign type has matured into something far more usable for serious advertisers. As we move through 2026, Performance Max (PMax) is no longer just a “set...
by Keith Barrett | Feb 12, 2026 | Google Ads
For Google Shopping campaigns, the product feed is not simply a supporting component. It is the foundation upon which performance is built. While other areas of PPC, such as bidding strategy or campaign structure, can influence results, they are ultimately constrained...
by Keith Barrett | Feb 6, 2026 | Google Ads
Google Ads is currently testing a new feature that allows campaign changes to require approval from more than one party before they go live. On paper, this sounds like a minor workflow update. In reality, it touches on something that comes up frequently when...
by Keith Barrett | Feb 5, 2026 | Google Ads
Keyword match types have always been one of the foundations of Google Ads. But over the last few years, they’ve changed more than at any other point in the platform’s history. If you’re still thinking about Broad, Phrase and Exact Match the way you did five or ten...
