by Keith Barrett | Feb 4, 2026 | Google Ads
For roofing companies across the UK, generating a consistent flow of high-quality leads remains one of the biggest challenges to sustainable growth. Unlike industries with predictable demand, roofing is often reactive. Work can surge suddenly following bad weather,...
by Keith Barrett | Feb 3, 2026 | Google Ads, Uncategorized
Whether you’re new to paid search or managing a mature account, the same questions come up time and time again. This guide answers the most common questions advertisers ask about Google Ads, from fundamentals through to optimisation and scaling. Use the contents below...
by Keith Barrett | Jan 29, 2026 | Google Ads
No theory. No fluff. Just practical actions you can take today to tighten up performance, reduce wasted spend, and get more value from your Google Ads account. Account & Structure Split brand and non-brand campaignsSeparate Search, Display, Performance Max, and...
by Keith Barrett | Jan 18, 2026 | Google Ads
Few topics in Google Ads generate as much debate as broad match keywords. Some advertisers swear by them. Others avoid them entirely. If you’ve managed campaigns for any length of time, you’ve probably seen both sides of the argument. Years ago, broad match had a poor...
by Keith Barrett | Jan 15, 2026 | Google Ads
For e-commerce businesses, Google Shopping campaigns remain one of the most important drivers of revenue within paid search. They provide a highly visible, product-focused format that aligns closely with user intent, particularly for queries where the user is already...
