by Keith Barrett | Jan 9, 2026 | Google Ads
For e-commerce advertisers, one of the more significant shifts in recent years has been the increasing prominence of Performance Max campaigns. What was once a relatively straightforward Shopping-led approach has evolved into a more complex landscape, where automation...
by Keith Barrett | Nov 6, 2025 | Google Ads
Responsive Search Ads were designed to give advertisers flexibility — yet many accounts still limit performance by pinning headlines and descriptions. Pinning might feel like a way to stay in control of messaging, but in most cases it reduces ad strength, restricts...
by Peter Johnson | Apr 6, 2019 | Google Ads, Google Adwords, Google Adwords Guide, Paid Marketing, PPC
Building a Google Ad campaign account is not as frightening as you may assume. It is true that the interface may pose some navigation challenges, but with the right guidance, you should not encounter any major issues. Keep in mind that your account structure is not a...
