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Google’s UK Market Share in Comparison with Other Countries

Google’s UK Market Share in Comparison with Other Countries

A recent report focusing on market shares of some of the industry’s leading search engines, listed Google’s UK market share highest with an astonishing 88.09% of all queries. Is that number shocking? No, but it is much higher than expected and well beyond Bing’s 7.25% and Yahoo’s 3.48%. Why does Google hold such a strong lead and what has happened to Bing and Yahoo to make their numbers so dismal? The answer is features, effectiveness and popularity. Whereas Yahoo used to hold the top spot in the UK and in many countries around the world, Google has far surpassed them and has continued to improve their search engine making it the number one choice of internet users everywhere.

With such a high UK market share, one would wonder just how Google fares in these other countries and if the lead is as strong. In the US, Google’s share is only slightly smaller at 78.16% with Bing trailing at 11.32% and Yahoo with only 8.57% of the search engine market share. Mobile searches are often close if just a bit lower and this is true as Google’s mobile share is 77.91%.

Although these numbers seem quite high, they are actually much higher for Google in other countries throughout the world. Google’s search engine market share is as high as 96% in countries such as Italy, India, Turkey and Poland according to a 2015 study. These numbers drop below the UK and US average to the low 70%’s and are only lower in countries where state run search engines are used.

So why is Google such a popular choice for search engine usage? It offers the number one site directory with over 25 million sites, it is file format friendly, has a high trust level, is SEO friendly and offers one of the industry’s top analytics platforms. When you factor in Google Maps, AdWords and Google Applications such as Google finance, Google Doc, Drive and Google+, you might begin to wonder why their numbers aren’t higher.

It looks like Google has locked in the top spot when it comes to search engines and they hold a lead that is almost impossible to catch up to. If you want to grow your business and succeed online, make sure you are using Google’s search engine features today as they will help make your business more effective at reaching new customers in less time.


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Vanessa Simms
Vanessa writes on a range of subjects for the Search South blog, but has a strong focus on her core interest area of Google AdWords management best practices.