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Should You Be Using AdWords Advertising with Other Marketing Methods?

Should You Be Using AdWords Advertising with Other Marketing Methods?

Google AdWords has proved itself repeatedly as an effective marketing tool for small to medium business startups looking for growth and brand recognition. Some marketing professionals choose to use AdWords exclusively for their clients while others like to add other marketing methods to increase sales. Which is best for you and is there a comparable marketing method that you should be using alongside your AdWords campaign?

What is AdWords?

First, let’s take a look at what AdWords is and how it works. According to Webopedia, “AdWords (Google AdWords) is a PPC advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.” For a startup, this can be a very effective method of increasing sales. But is there something better?

There is another advertising method that, like AdWords, is proven effective, easy to use and doesn’t require a hefty advertising budget. It is also one of the best choices for small businesses and can be utilized alongside AdWords to create a powerful marketing campaign. I am talking about Facebook Ads.

Social Media Marketing

Social media is fast becoming one of the most important online platforms for marketing companies as they work to create successful ad campaigns for their clients. Facebook Ads is a social media marketing platform where ads can appear in the News Feed on a desktop, News Feed on a mobile, and in the right column of Facebook on a desktop. The ad content is often paired with news about social actions that your Facebook followers have taken, including liking a Page.

With the average CTR for Facebook Ads favorable and over 2 billion monthly active users on Facebook, the marketing success rate can be very high. Paired with an AdWords PPC campaign, your small to medium business or startup can begin seeing sales almost instantly.

To learn more about creating a successful online marketing campaign for your business, contact SearchSouth today.


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Vanessa Simms
Vanessa writes on a range of subjects for the Search South blog, but has a strong focus on her core interest area of Google AdWords management best practices.