A quick tour round the big search engine optimisation stories that have been making the news in the past 7 days. We kick off with a report from SEO Diva, suggesting 8 tips to increase your rankings after Panda. An interesting topic and one that's sure to get plenty of hits at the minute. Are these tips useful? Well, I reckon that you'd get 100 different answers to this issue if you asked 100 self-proclaimed SEO experts. Our...
What should a Pay Per Click Agency do? As a provider of PPC campaign management services, we believe that we're able to offer clients real value for money. Our services include: Identifying target keywords that will actually produce sales, rather than wasting money on visitors who won't purchase your products or services Carrying out complete analysis of competitor behaviour Using advanced keyword targeting techniques to ensure that you're only spending money on attracting potential customers Making extensive use of negative keywords Organising...
Google Adwords is the advertising system from the search engine giant that allows you to pay per click (PPC). In other words, you only pay when a visitor reaches your website. In theory, Adwords (pronounced "Add Words") represents a simple approach. But many companies have built up years of expertise of using the system, ensuring that they are able to create advertising campaigns that really produce value for money. When using Adwords, you'll soon be presented with various...
Our UK PPC consultancy services are proving increasingly popular, but we've been surprised in recent months by the number of clients that have previously been using overseas pay-per-click management agencies. Given the ability to communicate easily via email, Skype and the like, does it really matter where a PPC agency is based, in relation to clients? We would obviously say "yes - it matters a lot"...
Although we work nationwide, plenty of local firms contact us asking for SEO Hampshire services. Fortunately, we aim to provide cost-effective solutions to businesses of all sizes. We take a particular pleasure in helping a small business to compete in a sector where they were previously struggling to achieve the results that they were looking for. It often goes to show that online marketing and search engine optimisation aren't simply about the size of a marketing budget...
A heads-up for locals (or those wanting to visit the lovely Hampshire countryside!) - the Alresford show is taking place on Saturday 3 September 2011 at Tichborne Park. It's going to be a nice mixture of vintage tractors, livestock, poultry, contests for dogs and other pets...
We've taken a few calls in the past week asking if we can provide search engine placement services. It's an interesting phrase to use and one that had kind of fallen out of use for a little while - or so it seemed! Generally, when people talk about placement in this way, they are looking to get the best positioning and visibility in the search engines. In some senses, it reminds us of the days when we'd...
Some market sectors are clearly more competitive during the summer months. In fact, it's fair to see that some businesses fall away dramatically at other times of year. This is clear to me when I hear an ice-cream van pass at this time of year. Where are they in December and January? I can only assume that they have alternative jobs for part of the year - maybe they spend the winter months selling electric heaters? Or...
So what's the difference between search engine optimisation campaigns that are carried out for small businesses and those that are undertaken for larger organisations? The most obvious answer here is that the budgets tend to be very different. Although this will generally be the case, it may not have quite as great an impact on the outcomes as might be imagined. Although larger companies will often have significantly larger online marketing budgets, they may also be targeting considerably...
We're looking at attending quite a few industry events this year. Here are a few dates for the calendar: 29 June and 30 June 2011 The Online Marketing Show takes place at Olympia. With over 6,000 key players in the industry having attended last year's event, 2011 is sure to be popular too. Saturday 2 July 2011 London SEO Off The Clock is taking place at The Old Red Cow (71/72 Long Lane, Smithfield, London), from 2pm until late. They've hired...